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Crossing Minds<\/a>, a startup that provides AI recommendation systems to e-commerce businesses, said on Thursday that its team is joining OpenAI.<\/p>\n The startup was backed by Index Ventures, Shopify, Plug and Play, and Radical Ventures, and had raised more than $13.5 million across multiple rounds, according to Crunchbase. <\/p>\n Crossing Minds largely worked with e-commerce companies to improve their personalization and recommendation systems. The company claims it studies customers\u2019 on-site behavior data to gather insights on their shopping preferences without compromising privacy.<\/p>\n \u201cJoining OpenAI allows us to bring our work \u2014 and our values \u2014 into a mission we deeply respect: to ensure artificial general intelligence benefits all of humanity. We\u2019re thrilled to bring our experience and energy to a team that\u2019s setting the direction for the future of AI. We\u2019re excited to learn, to contribute, and to help shape what\u2019s next,\u201d the startup\u2019s co-founders wrote in a post on its website.<\/p>\n Alexandre Robicquet, one of the co-founders, has updated his bio<\/a> on LinkedIn, which now reads \u201cResearch, Post-training and Agents at OpenAI.\u201d It is not clear if all of Crossing Minds\u2019 team is joining OpenAI.<\/p>\n Crossing Minds\u2019 website also says that the company won\u2019t take up any more clients. Per its archived \u201cAbout\u201d page<\/a>, Crossing Mind previously said it was trusted by Intuit, Anthropic, Udacity and Chanel.<\/p>\n AI companies have built a plethora of tools to help customers shop. Google<\/a> and Perplexity<\/a> have launched AI features to improve recommendations, while startups like Daydream have received massive investments<\/a> to launch AI shopping assistants<\/a>.<\/p>\n Earlier this year, OpenAI updated ChatGPT to provide recommendations, images, and reviews<\/a> for items its users ask questions about.<\/p>\n OpenAI didn\u2019t immediately return a request for comment.<\/p>\n<\/div>\n