{"id":17665,"date":"2023-05-12T00:47:43","date_gmt":"2023-05-12T00:47:43","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/05\/12\/twitters-new-ceo-is-probably-this-nbc-exec\/"},"modified":"2023-05-12T00:47:43","modified_gmt":"2023-05-12T00:47:43","slug":"twitters-new-ceo-is-probably-this-nbc-exec","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/05\/12\/twitters-new-ceo-is-probably-this-nbc-exec\/","title":{"rendered":"Twitter\u2019s new CEO is probably this NBC exec"},"content":{"rendered":"


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Elon Musk says he has found a new CEO for Twitter<\/a> and that \u201cshe\u201d will start in a matter of weeks. It\u2019s most likely going to be Linda Yaccarino, the current head of advertising and partnerships for NBCUniversal.\u00a0<\/p>\n<\/div>\n

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I do know, however, that Yaccarino has been angling for the job and telling friends she wants it. The advertising world is certainly gossiping that it\u2019s her. She recently hosted Musk at her \u201cPossible\u201d advertising conference in Miami for a gushing interview<\/a> and has been tweeting up a storm, including about how excited she is for NBC to partner with Twitter for the next Olympics.<\/p>\n<\/div>\n

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In his tweet today<\/a>, Musk said that, once his mysterious new CEO starts in about six weeks, he will \u201ctransition to being exec chair & CTO, overseeing product, software & sysops.\u201d <\/p>\n<\/div>\n

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That means his CEO will be almost solely focused on the business, which Yaccarino is certainly qualified for. She already runs a multi-billion-dollar ads business and is well respected among the cohort of CMOs who need to be convinced to spend on the platform again. Importantly, I\u2019m told that she and Musk also see eye to eye politically.<\/p>\n<\/div>\n

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\u201cShe\u2019s tough as fucking nails and she\u2019s always wanted this job,\u201d a former colleague says. \u201cIt\u2019s perfect.\u201d<\/p>\n<\/div>\n

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If I had to guess, the reason Musk didn\u2019t announce the name is because of unfortunate timing on Yaccarino\u2019s end. NBCU is slated to give its annual Upfront presentation to advertisers on Monday, which Yaccarino is apparently in rehearsals for today. Awkward!<\/p>\n<\/div>\n

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This story ran in today\u2019s edition of my Command Line newsletter, which you can sign up for below:<\/em><\/p>\n<\/div>\n

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Amrita Khalid contributed reporting.<\/em><\/p>\n<\/div>\n