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Apple customers aren\u2019t thrilled they\u2019re getting an ad from the Apple Wallet app promoting the tech giant\u2019s Original Film, \u201cF1 the Movie.\u201d Across<\/a> social<\/a> media<\/a>, iPhone owners are complaining that their Wallet app sent out a push notification offering a $10 discount at Fandango for anyone buying two or more tickets to the film. <\/p>\n The feature film, starring Brad Pitt, explores the world of Formula 1 and was shot at actual Grand Prix races. It also showcases the use of Apple technology, from the custom-made cameras<\/a> made of iPhone parts used to film inside the cars, to the AirPods Max that Pitt\u2019s character<\/a>, F1 driver Sonny Hayes, sleeps in.<\/p>\n However well-received<\/a> the film may be, iPhone users don\u2019t necessarily want their built-in utilities, like their digital wallet, marketing to them. <\/p>\n \u201cI did not pay over $1000 for an iPhone to get advertised at,\u201d complains<\/a> one Reddit user (u\/captain42d). Another recent post, already with dozens of replies, wants to know how to turn off Apple Pay ads<\/a>. <\/p>\n As it turns out, there\u2019s a new option in iOS 26\u2019s beta build to disable \u201cOffers & Promotions\u201d from Apple Wallet that isn\u2019t available in the current release. Instead, users not on the new beta build only have the option to disable notifications or to turn off seeing card benefits within Wallet during checkout. They can\u2019t opt out of offers.<\/p>\n The addition of the new control toggle in iOS 26 suggests that Apple plans to push more marketing messages and promotions through the Wallet app in the future \u2014 something many iPhone users won\u2019t appreciate. <\/p>\n Apple customers are generally averse to advertisements and marketing efforts pushed to their devices without their consent. In the past, they\u2019ve pushed back at ads for Apple\u2019s services in their iOS Settings<\/a>, for example. And over 10 years later, people are still complaining about the U2 album<\/a> that automatically appeared in their iTunes music library.<\/p>\n