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Snapchat on Wednesday announced<\/a> the launch of a new Snapchat+ tier called \u201cLens+.\u201d The new tier costs $8.99 per month and, as its name suggests, is centered around giving users access to exclusive Lenses and AR experiences.<\/p>\n In addition to giving users access to the perks unlocked with the standard $3.99 per month Snapchat+ tier, Lens+ gives users the ability to use hundreds of Lenses that let you \u201cplay, create, and share Snaps\u201d with others, the company says. <\/p>\n \u201cWe\u2019re starting with Lenses built by Snapchat and select creators, including exclusive new AI video Lenses, a brand new Bitmoji Game Lens, and more \u2014 and we\u2019ll be adding new AR experiences every week,\u201d Snapchat explained in a blog post<\/a>. <\/p>\n A Snap spokesperson told TechCrunch in an email that the company won\u2019t be gating any Lenses that have previously been available for free.<\/p>\n In the coming months, select Lens creators will be able to monetize exclusive Lenses, the company says. This means that creators will be able to unlock a new way to grow their earnings on the platform. Snapchat did not share any details about what the revenue split will look like for creators.<\/p>\n Launched in 2022, Snapchat+ has over 14 million paid subscribers. The social network has attributed the paid subscription tier as a big driver of revenue growth.<\/p>\n