{"id":171235,"date":"2025-05-29T13:32:16","date_gmt":"2025-05-29T13:32:16","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/05\/29\/hailey-bieber-beauty-brand-sells-for-1-billion\/"},"modified":"2025-05-29T13:32:16","modified_gmt":"2025-05-29T13:32:16","slug":"hailey-bieber-beauty-brand-sells-for-1-billion","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/05\/29\/hailey-bieber-beauty-brand-sells-for-1-billion\/","title":{"rendered":"Hailey Bieber Beauty Brand Sells for $1 Billion!"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/p>\n<p>Hailey Bieber just sold her beauty band for a massive fortune.<\/p>\n<p>Earlier this spring, friends of the Biebers reportedly worried about <a href=\"https:\/\/www.thehollywoodgossip.com\/2025\/05\/justin-bieber-spending-worries-friends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Justin\u2019s unsustainable spending<\/a>.<\/p>\n<p>Now, any financial worries are presumably in the past.<\/p>\n<p>Rhode sold for about $1 billion, proving that Hailey can <a href=\"https:\/\/www.thehollywoodgossip.com\/2025\/05\/justin-bieber-insulted-hailey-vogue\/\" target=\"_blank\" rel=\"noreferrer noopener\">defy anyone\u2019s doubts<\/a>. What does this mean for her?<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><\/noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_01-1024x682.jpg\" alt=\"Hailey Bieber at the Met Gala on May 5, 2025.\" class=\"wp-image-526592 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_01-1024x682.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_01-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_01-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_01-2048x1364.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_01-960x639.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_01-1080x719.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_01-1200x799.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_01-scaled.jpg\" loading=\"lazy\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Model Hailey Bieber arrives for the 2025 Met Gala at the Metropolitan Museum of Art on May 5, 2025.<span class=\"image-caption-credit\"> (Photo Credit: ANGELA WEISS\/AFP via Getty Images)<\/span><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-congratulations-to-new-billionaire-more-or-less-hailey-bieber\">Congratulations to new billionaire (more or less) Hailey Bieber!<\/h2>\n<p>Hailey Bieber has sold Rhode to e.l.f Cosmetics.<\/p>\n<p>According to <em>TMZ<\/em>\u2018s <a href=\"https:\/\/www.tmz.com\/2025\/05\/28\/hailey-bieber-sells-rhode-beauty-1-billion-elf-cosmetics\/\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a>, Hailey\u2019s deal is for $1 billion, but there\u2019s a stipulation.<\/p>\n<p>At the close of the deal, she receives $800 million in cash and stocks. <\/p>\n<p>There\u2019s $200 million with her name on it <em>if <\/em>the company performs well over the next three years.<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-1024x683.jpg\" alt=\"Hailey Bieber on April 24, 2025.\" class=\"wp-image-526593\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-1024x683.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-2048x1365.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\"\/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-1024x683.jpg\" alt=\"Hailey Bieber on April 24, 2025.\" class=\"wp-image-526593 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-1024x683.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-2048x1365.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_02-scaled.jpg\" loading=\"lazy\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Hailey Bieber, Beauty Innovator of the Year recipient attends DAOU Vineyards at the Daily Front Row Fashion Los Angeles Awards 2025 at The Beverly Hills Hotel on April 24, 2025.<span class=\"image-caption-credit\"> (Photo Credit: Phillip Faraone\/Getty Images for DAOU Vineyards)<\/span><\/figcaption><\/figure>\n<p>This has been in the works for months. Early this year, there were whispers that she was working with JPMorgan Chase to facilitate the sale of Rhode.<\/p>\n<p>Believe it or not, for a deal of this size, that\u2019s a fairly quick turnaround. <\/p>\n<p>Some acquisitions of this size take <em>years<\/em>.<\/p>\n<p>That would seem to indicate that both sides were eager to make the trade.<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-682x1024.jpg\" alt=\"Hailey Bieber on March 12, 2023.\" class=\"wp-image-526594\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-682x1024.jpg 682w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-200x300.jpg 200w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-768x1152.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-1365x2048.jpg 1365w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-640x960.jpg 640w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-720x1080.jpg 720w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-800x1200.jpg 800w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-scaled.jpg 1706w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\"\/><\/noscript><img decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-682x1024.jpg\" alt=\"Hailey Bieber on March 12, 2023.\" class=\"wp-image-526594 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-682x1024.jpg 682w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-200x300.jpg 200w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-768x1152.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-1365x2048.jpg 1365w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-640x960.jpg 640w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-720x1080.jpg 720w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-800x1200.jpg 800w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-scaled.jpg 1706w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_03-scaled.jpg\" loading=\"lazy\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Hailey Bieber attends the 2023 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 12, 2023.<span class=\"image-caption-credit\"> (Photo Credit: Jon Kopaloff\/Getty Images for Vanity Fair)<\/span><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-don-t-worry-hailey-isn-t-leaving-the-beauty-business\">Don\u2019t worry; Hailey isn\u2019t leaving the beauty business<\/h2>\n<p>This deal means that Hailey is selling her ownership stake in Rhode.<\/p>\n<p>But she will remain the chief creative officer and head of innovation. <\/p>\n<p>So Hailey will continue to oversee creative, product innovation, and marketing efforts for the company.<\/p>\n<p>Hailey will also act as strategic advisor to Rhode and e.l.f. Beauty.<\/p>\n<p> How much an \u201cadvisor\u201d role means varies from situation to situation, of course.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DKNcZVav7Mb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>After news broke about this massive deal, Hailey Bieber took to her <a href=\"https:\/\/www.instagram.com\/haileybieber\/p\/DKNcZVav7Mb\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> page to thank the Rhode team, fans, and customers \u2014 and to clarify much of what we just discussed.<\/p>\n<p>There are fan concerns that Hailey did not detail, however.<\/p>\n<p>In 2022 \u2014 the same year that Hailey founded Rhode \u2014 Justin Bieber sold his music catalogue (the rights to all of his music from before 2021) for $200 million. <\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-1024x683.jpg\" alt=\"Hailey Bieber on March 2, 2025.\" class=\"wp-image-526596\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-1024x683.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-2048x1365.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-1024x683.jpg\" alt=\"Hailey Bieber on March 2, 2025.\" class=\"wp-image-526596 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-1024x683.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-2048x1365.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2025\/05\/0529_haileybieber_05-scaled.jpg\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Hailey Bieber attends the 2025 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 02, 2025.<span class=\"image-caption-credit\"> (Photo Credit: Neilson Barnard\/Getty Images for Vanity Fair)<\/span><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-what-does-this-mean-for-justin\">What does this mean for Justin?<\/h2>\n<p>Many experts noted that Justin could have gotten more for his catalogue if he\u2019d wished. Reports have since alleged that Justin was broke (in rich people terms) and needed fast cash.<\/p>\n<p>Now, Hailey is functionally the <em>forever <\/em>breadwinner. <\/p>\n<p>Fans are now thinking about <a href=\"https:\/\/www.thehollywoodgossip.com\/2025\/05\/hailey-bieber-on-divorce-rumors-such-a-mindf-ck\/\" target=\"_blank\" rel=\"noreferrer noopener\">those divorce rumors<\/a> and Justin\u2019s string of alarming posts and worrisome actions. What would happen in a divorce?<\/p>\n<p>We don\u2019t know. But we do know that, as far as the public is aware, Hailey and Justin Bieber do not have a prenup. That is an awkward reality to consider.<\/p>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.thehollywoodgossip.com\/2025\/05\/hailey-bieber-beauty-billion\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading Time: 3 minutes Hailey Bieber just sold her beauty band for a massive fortune. Earlier this spring, friends of the Biebers reportedly worried about Justin\u2019s unsustainable spending. Now, any financial worries are presumably in the past. Rhode sold for about $1 billion, proving that Hailey can defy anyone\u2019s doubts. What does this mean for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":171236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-171235","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hollywood"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/171235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=171235"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/171235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/171236"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=171235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=171235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=171235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}