\n<\/p>\n
Kim Kardashian<\/strong><\/a> has rolled out a new range of shapewear and underwear designed for \u201cultimate butts\u201d via SKIMS and a source exclusively tells Life & Style<\/em> she\u2019s going to extreme lengths to maintain the brand image by taking special care of her most prized asset.\u00a0<\/span><\/p>\n \u201cIt\u2019s been an open secret for years that Kim and her sisters wear padded underwear when they really want their rear ends to pop,\u201d the insider reveals. \u201cKim has always been all about showing off her butt.\u201d\u00a0<\/span><\/p>\n Expectedly, Kim\u2019s butt-beautification routine is both extensive and expensive. \u201cShe exfoliates it every day and uses a special AHA serum on it twice a week to keep it baby smooth,\u201d the source details.\u00a0<\/span><\/p>\n \u201cShe also has a machine that\u2019s anti-cellulite that she uses morning and night for 15 minutes, as well as a red-light therapy light she lays under face down for 5 minutes, twice a day, to keep the skin tight and encourage collagen production.\u201d<\/span><\/p>\n The source notes that beyond the high-tech topical work, Kim, 44, isn\u2019t afraid of a few surgical procedures, though she won\u2019t admit it. \u201cThere\u2019s also all the stuff she does at the plastic surgeon. She denies getting filler or implants<\/a> but not every believes that. She loves getting EMsculpt treatments on her butt, to keep it perky.\u201d<\/span><\/p>\n The reality star played a huge part in the cultural shift toward butt-ocracy, but she\u2019s also expecting a return for her effort<\/a>. A lot has changed since 2014 when she attempted to \u201cbreak the internet\u201d with a butt-centric photo series, however, and Kim has done her best to adjust to changing tastes with her newest line, aiming for a more athletic and less surgically-enhanced appearance. Dr. Kristy Hamilton<\/strong>, a Texas-based plastic surgeon who has not treated Kim, told Yahoo Life<\/em><\/a> there\u2019s a constant evolution concerning the most sought-after procedures. \u201cWe call it Kardashian 2.0,\u201d the doctor explains. \u201cBasically, [it\u2019s] the newer version of [the sisters\u2019 butts] where they\u2019re more toned up and athletic, because they all kind of slimmed down.\u201d<\/span><\/p>\n Kim has been quick to capitalize on the shifting trend. Declaring herself the \u201cFairy Butt Mother\u201d in a new commercial for SKIMS announcing the line, she pitches the idea of instantly-achievable curves via shapewear rather than surgery, designed to squeeze and let out various parts of the body to hide and highlight different assets.\u00a0<\/span><\/p>\n \u201cWith SKIMS\u2019 new shapewear, you can get a butt, boobs and amazing curves immediately,\u201d The Kardashians<\/em> star tells a young woman during the ad<\/a>. She then waves a magic wand and grants her just that \u2014 a \u201cpush-up butt enhancing padded mid-thigh bodysuit\u201d from her line that promises \u201ca one-stop shop to achieve the bootylicious curves of your dreams,\u201d according to a press release.<\/span><\/p>\n The mom of four has built a great deal of her empire around promoting products via her own looks and, \u201caside from her face, her butt gets the most attention of anything else on her body,\u201d which means a lot of attention being paid to her derri\u00e8re. But more than just being the spokesperson for butt-enhancing products, Kim\u2019s obsession with her butt goes a bit deeper than a business opportunity. \u201cShe spends a lot of time looking at it and critiquing it, both in clothes and in the nude,\u201d the source says.<\/span><\/p>\n<\/p><\/div>\n