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Identity management used to mean making sure you had your driver\u2019s license when you left the house, but these days it\u2019s not so easy: Identity fundamentally underpins how we engage with the digital world, and identity services can take on many forms (and, unfortunately, abuses). I\u2019m excited to host a TechCrunch Live event with Persona co-founder and CEO Rick Song, one of the early movers in the space, about how his company identified ID management as an opportunity.<\/p>\n
This TechCrunch Live event takes place on Wednesday, May 10, 2023, at 12:00 p.m. PDT<\/strong>. Register here<\/a> for Hopin access, where viewers can ask questions and network with other attendees.<\/p>\n Along with Rick, Index Venture\u2019s Mark Goldberg is speaking at the event, too. Mark made a prescient move to spot and back Persona during its Series B fundraise and backed the company again for its $150 million Series C.<\/p>\n Rick Song co-founded Persona with Charles Yeh in 2018, and according to PitchBook, the company\u2019s valuation is $1.5 billion as of Persona\u2019s Series C in 2021. Since its founding, the company\u2019s goal has remained the same: provide users with a verification system to protect and secure identity from theft and fraud. The company raised a Series B in 2021 after seeing revenues jump 20x while users increased 5x. In late 2022, Persona introduced new services, expanding beyond identify verification with the launch of \u00e0 la carte tools, including a risk assessment engine, an identity workflow tool, a graph database aimed at link analysis and fraud detection, and a marketplace for external developers to help connect their business tools to Persona\u2019s identity tools.<\/p>\n I hope you can join this TechCrunch Live<\/a> event. Rick and Mark are set to provide actionable insights on how companies can better protect users, and how founders, building such services, can stand out among their competitors.<\/p>\n