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The co-founder of Pluto TV, Ilya Pozin, wants to give away free ad-supported TVs \u2014 yes, you read that right. That\u2019s according to a report from Janko Roettgers in his Lowpass<\/em> newsletter<\/a>, who says the free television set will come with a second, built-in screen dedicated solely to ads and a soundbar. <\/p>\n<\/div>\n Sources tell Roettgers that the built-in screen would be about the same height as a smartphone and stretch across the whole width of the screen. Along with displaying ads, Roettgers says the built-in display will also come with various widgets that show the weather, news headlines, and sports scores from the NFL, MLB, NBA, and NHL.<\/p>\n<\/div>\n The TV reportedly wouldn\u2019t be a smart TV, either, and will instead bundle in existing streaming dongles, like those from Roku and Amazon. It\u2019s not clear how far along this product is, which could be called \u201cTelly,\u201d according to a fictitious business name statement spotted by Roettgers<\/a>. However, a suspected website<\/a> for the device that says \u201cthe biggest thing to happen to TV since color\u201d is coming in 2023, while a Teevee site<\/a> similarly states that something is \u201ccoming later this year.\u201d<\/p>\n<\/div>\n The fact that this project is even rumored to be in the works is a testament to the trend of bundling ads and streaming. Just like my colleague David Pierce pointed out last month, the future of streaming is ads<\/a>. As more people turn to free ad-supported streaming TV (FAST) services to offset the costs of paid streaming subscriptions, Pozin, who\u2019s the co-founder of one of the most popular FAST services on the market, could be ready to capitalize on that shift.<\/p>\n<\/div>\n