Pinterest is upgrading its visual search feature with a handful of new capabilities. <\/p>\n
On Monday, the company announced<\/a> it\u2019s rolling out new functionality to improve its feature that allows users to search using an image instead of text. This includes new tools to more precisely narrow and refine searches, as well as those that make visual search more accessible across Pinterest\u2019s website.<\/p>\n The company believes the new additions will help Pinterest stand out as a search engine for things users may otherwise have trouble describing with words \u2014 like a vibe, style, or aesthetic.<\/p>\n One new enhancement will help users to better understand what it is they like about a certain Pin, initially in the women\u2019s fashion category in the U.S., Canada, and the U.K. <\/p>\n Here, when users tap on a Pin, they\u2019ll see an animated glow, and Pinterest will then generate words that help people determine why they like the Pin in the first place. This feature is powered by Visual Language Models (VLMs), a form of generative AI, the company says.<\/p>\n The addition is similar to Google\u2019s multimodal<\/a> search, which combines text and images into a single query. In this case, however, Pinterest is helping users by generating the words that could be used to augment and narrow their search query. (The company notes it\u2019s using \u201cindustry-leading\u201d multimode embedding models, but didn\u2019t specify which ones.)<\/p>\n Another update will allow users to refine their fashion searches by seeking out alternatives to the item shown in a different color, style, or fabric. For instance, Pinterest suggests you could use this to find a similar style that had more of a \u201cY2K\u201d aesthetic, or find something similar to a blazer you liked, but that works better for a formal occasion.<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tBerkeley, CA<\/span> \t\t\t\t\t\t\t Pinterest also says it will expand its visual search across more areas in its app, including by allowing users to long-press on any Pin on their Home Feed to kick off a visual search.<\/p>\n
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