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No doubt about it\u2014matcha<\/a> has soared in popularity in the U.S. over the past few years. Demand is so high that brands like Ippodo<\/a> have had to pause<\/em> production on some of their best-selling powders just to keep up. There\u2019s even a National Matcha Day (May 2, if you\u2019re wondering).<\/p>\n In NYC alone, matcha cafes are everywhere. We recently stopped by one<\/a> that serves iced drinks and a matcha Basque cheesecake, and we had Ivy Woolenberg visit our office to make her famous matcha brookies<\/a>. (Yes, the TikTok-viral ones. Yes, they lived up to the hype.)<\/p>\n Matcha originated in Japan, where it\u2019s long been revered in tea ceremonies and daily rituals. It’s not just tea\u2014it\u2019s a practice, a tradition, and a craft. In recent years, it\u2019s been remixed into lattes and desserts across the globe.<\/p>\n In the U.S. specifically, matcha\u2019s popularity has been fueled by a mix of things: the subtle, grassy flavor, the gorgeous green hue, the health benefits, and\u2014let\u2019s be honest\u2014probably<\/em> the aesthetics. It\u2019s that perfect balance of energy and calm and in that caffeinated sweet spot: You get more caffeine than green tea, less than coffee, and none of the jitters. It\u2019s essentially clarity in a cup.<\/p>\n Jump to our best matcha recipes \u2193<\/strong><\/a><\/p>\n
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