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Google\u2019s AdSense advertising network started supporting ads inside users\u2019 chats with some third-party AI chatbots earlier this year, Bloomberg reported<\/a>.<\/p>\n The company is rolling out the feature following tests with AI search startups iAsk and Liner, the report said, citing anonymous sources familiar with the matter.<\/p>\n \u201cAdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences,\u201d Bloomberg cited a Google spokesperson as saying.<\/p>\n The search and advertising giant is ostensibly seeking to capitalize on \u2014 and offset the potential threat of \u2014 the burgeoning trend of users increasingly using AI chatbots like OpenAI\u2019s ChatGPT, Anthropic\u2019s Claude, and Perplexity to search the web and answer common queries.<\/p>\n Google has invested heavily in AI tools and products, with a slate of large language models and frequent updates<\/a> to its Gemini<\/a> AI apps and models. The company late last year started showing ads in AI Overviews<\/a>, the AI-generated summaries it supplies for certain Search queries.<\/p>\n Google did not immediately respond to a request for comment.<\/p>\n<\/div>\n