\n<\/p>\n
Bluesky announced on Monday<\/a> that it is rolling out blue check verification, confirming previous rumors<\/a> that this feature was on its way to the platform.<\/p>\n Like Twitter\u2019s original blue check (RIP<\/a>), Bluesky\u2019s blue check will verify that notable accounts are legitimate, making it easy for users to trust that an account\u2019s posts are real. <\/p>\n In its earliest phase, Bluesky will work with a select few \u201cTrusted Verifiers,\u201d which are independent organizations that can verify accounts as members of their team. For example, a company could verify members of its public relations team with blue checks, making it easier for users to see that these people can be trusted as sources of company news.<\/p>\n Bluesky says that its moderation team will verify each new verification to validate authenticity.<\/p>\n Bluesky already had a form of verification, letting any user set a domain they own as their username. For example, you\u2019d know that TechCrunch\u2019s account<\/a> is real because it is verified with the TechCrunch domain name<\/a>, which an impersonator would not be able to access.<\/p>\n In the case of public figures like celebrities, journalists, and politicians, this additional layer of verification can help the platform cut down on disinformation from impersonators. According to Bluesky, 270,000 accounts have linked their Bluesky username to a website.<\/p>\n \u201cDomain handles continue to be an important part of verification on Bluesky,\u201d the Bluesky team wrote in a blog post. \u201cAt the same time, we\u2019ve heard from users that a larger visual signal would be useful in knowing which accounts are authentic.\u201d<\/p>\n At launch, Bluesky is not accepting applications for verification, but it said it plans to launch a request form in the future. <\/p>\n<\/div>\n