{"id":162798,"date":"2025-04-17T19:58:35","date_gmt":"2025-04-17T19:58:35","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/04\/17\/as-the-trade-war-escalates-hence-launches-an-ai-advisor-to-help-companies-manage-risk-techcrunch\/"},"modified":"2025-04-17T19:58:35","modified_gmt":"2025-04-17T19:58:35","slug":"as-the-trade-war-escalates-hence-launches-an-ai-advisor-to-help-companies-manage-risk-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/04\/17\/as-the-trade-war-escalates-hence-launches-an-ai-advisor-to-help-companies-manage-risk-techcrunch\/","title":{"rendered":"As the trade war escalates, Hence launches an AI &#8216;advisor&#8217; to help companies manage risk | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">President Donald Trump\u2019s tariffs have underscored the increasing geopolitical risk that almost all businesses now face. As the situation continues to shift with Trump\u2019s unpredictable deal-making, it\u2019s also becoming clear how challenging it is for companies, nonprofits, consultants, and lawyers to keep up with the rapid day-to-day changes.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe are drowning in trade updates every hour of every day,\u201d Matthew Oresman, London managing partner of Pillsbury Winthrop Shaw Pittman, a global law firm, told TechCrunch.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The firm, whose clients span multinationals and high-net-worth individuals, as well as companies in tech, energy, and AI, is one of the first customers for London-based startup <a href=\"https:\/\/hence.ai\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hence AI<\/a>\u2019s new software product, Hence Global. The product uses AI to help organizations monitor geopolitical and business risk.<\/p>\n<p class=\"wp-block-paragraph\">The tool does two things. First, it helps companies of any size track risk, and it advises them on actions they can take to mitigate that risk. Second, it helps service providers, like consulting and law firms, generate meaningful analysis about the world for their clients.<\/p>\n<p class=\"wp-block-paragraph\">Sean West, CEO and co-founder of Hence AI (formerly <a href=\"https:\/\/techcrunch.com\/2022\/03\/18\/hence-secures-1-8m-seed-to-grow-its-legal-services-sourcing-technology\/\" target=\"_blank\" rel=\"noopener\">Hence Technologies<\/a>), said to think of Hence Global as \u201can AI-powered business advisor that\u2019s riding alongside you.\u201d At only $1,500 per year for the base product, Hence is far more affordable than your typical consultant, argued West. <\/p>\n<p class=\"wp-block-paragraph\">\u201cWe want to democratize access to this information,\u201d West told TechCrunch in an exclusive interview, noting that organizations like startups and NGOs can\u2019t afford to call their lawyers every time they have a question about exposure or spend half a million dollars on a consulting contract.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cBig companies know how to buy expensive advice, and the richest people will always talk to the smartest people, and they\u2019ll pay for them,\u201d West continued. \u201cBut most of the market can actually be served by technology.\u201d<\/p>\n<p class=\"wp-block-paragraph\">West previously served as global deputy CEO of geopolitical advisory firm Eurasia Group and recently published a book, \u201c<a href=\"https:\/\/a.co\/d\/bdxU0rm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Unruly: Fighting Back when Politics, AI, and Law Upend the Rules of Business<\/a><em>.<\/em>\u201d One of his co-founders, Steve Heitkamp, is a Palantir alum with a background in political risk and counterterrorism.<\/p>\n<p class=\"wp-block-paragraph\">Hence Global is built on Palantir\u2019s Foundry and Artificial Intelligence Platform, which allows the startup to blend different AI models to understand, summarize, and analyze relevant information based on a customer\u2019s specific needs and industry. The system pulls in data from news headlines (and only the headlines, with a link to the source, says West), Wikipedia, Securities and Exchange Commission filings, press releases, and other public data like sanctions lists or World Bank information.\u00a0<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><figcaption class=\"wp-element-caption\"><span class=\"wp-element-caption__text\">An example of a daily briefing from Hence Global. <\/span><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Hence AI<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">West walked me through how the product works to show its potential impact. Customers start by creating a persona. For the purposes of the demo, we told the system that we were a cross-border cryptocurrency infrastructure company that offers stablecoin payments, crypto custody, and regulatory intelligence. We also told Hence Global that we wanted \u201ca continuous, forward-looking analysis of geopolitical developments that could impact our operating environment,\u201d and gave it a handful of topics to track.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The idea is that, every day, Hence Global will generate a daily update with relevant news and information. In the case of the fictional crypto company, one of the stories the software flagged was that Trump\u2019s trade war caused market volatility that resulted in Bitcoin and other crypto stocks falling.<\/p>\n<p class=\"wp-block-paragraph\">\u201cBasically, it does the work that a mid-level analyst would have done in my organization,\u201d West said. He added that it would\u2019ve taken said analyst all day to produce a memo that Hence Global churns out in a minute.<\/p>\n<p class=\"wp-block-paragraph\">Hence Global\u2019s daily briefing is great for companies that want to understand their own geopolitical and business risk, but it\u2019s also helpful for services companies that are tracking this information for their clients.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Crucially, when a customer asks Hence Global to monitor a company, the system asks if that company is a client, a competitor, or a supplier, which will cause the platform to think about how it provides information and analyses differently.\u00a0\u00a0\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe were desperate for these kinds of tools that can synthesize [information], help us write the client alerts, give us that big kernel of information that we can augment and put our legal knowledge on,\u201d Oresman said. \u201cThere\u2019s just a fire hose of information out there. Having something like this actually gets it to a water fountain so we can actually do something useful with it.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Hence Global hasn\u2019t been live for more than a couple of months, but Trump\u2019s tariff situation has already begun bringing in new clients on top of existing customers like TravelPerk, Diversifi Capital, and Three Crowns.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Rohitesh Dhawan, CEO of the International Council on Metals and Mining, told TechCrunch he uses Hence Global to monitor market sentiment and policy.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe try to show the world that it is possible to produce mining in a responsible way,\u201d Dhawan said. \u201cBut to do that, you\u2019ve got to be really well connected to the pulse of society and what people care about and the issues that are top of mind, and that\u2019s why we turn to Hence as a way to help us do that, because things are just moving so quickly in the world in general.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Dhawan likened Hence Global to Uber Eats \u2014 a product you didn\u2019t know you needed until it showed up and made your life easier. He said that businesses in resource-based industries, like agriculture or oil and gas, and companies that are highly regulated or highly exposed to public sentiment, such as tech startups, would benefit most from using Hence Global.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cThis was the kind of always-on monitoring that we just weren\u2019t doing before,\u201d Dhawan said. \u201cWhat Hence is helping me do as a CEO is to quickly get to the, \u2018So what?\u2019\u201d<\/p>\n<p class=\"wp-block-paragraph\">Hence Global is the startup\u2019s second product after Hence Legal, a \u201csolution for outside counsel management, matter management, and litigation management,\u201d per West. Hence AI, whose team is spread around the U.K., Rwanda, the U.S., and the Netherlands, has raised about $5.2 million to date and is actively looking to raise more for this product from investors who align with its mission.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">When asked about whether Hence AI would be open to being acquired by larger research houses, consultancies, or law firms, West said he and his team are less interested in going in-house at any one organization.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re trying to do big things,\u201d he added. \u201cAnd I think the big opportunity here is tapping the market of people who are global, but can\u2019t access advice. And I don\u2019t think that necessarily is what a large corporate service provider would do with this.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2025\/04\/17\/as-the-trade-war-escalates-hence-launches-an-ai-advisor-to-help-companies-manage-risk\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>President Donald Trump\u2019s tariffs have underscored the increasing geopolitical risk that almost all businesses now face. As the situation continues to shift with Trump\u2019s unpredictable deal-making, it\u2019s also becoming clear how challenging it is for companies, nonprofits, consultants, and lawyers to keep up with the rapid day-to-day changes. \u201cWe are drowning in trade updates every [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":162799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-162798","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/162798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=162798"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/162798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/162799"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=162798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=162798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=162798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}