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Full-time Twitter CEO and part-time Tesla enthusiast\u00a0Elon Musk said<\/a>\u00a0on Saturday that users of his social media platform will be able to avoid media subscriptions and pay per article starting \u201cnext month.\u201d Musk says that Twitter\u2019s forthcoming \u201cone-click\u201d service \u201cshould be a major win-win for both media orgs & the public\u201d by allowing media companies to charge a higher per article price to readers who wouldn\u2019t necessarily pay a full subscription rate. <\/p>\n<\/div>\n Musk didn\u2019t say what percentage Twitter would pocket for itself or what conditions media publishers would need to abide by.<\/p>\n<\/div>\n As with all Musk timelines, it\u2019s best to take the \u201cnext month\u201d estimate as an absolute best case scenario for the arrival of Twitter\u2019s pay-as-you go micro-transaction service. But I don\u2019t doubt Musk\u2019s urgency. Twitter is in a race to grow revenue even as it\u00a0alienates long-time users<\/a>\u00a0and\u00a0antagonizes media organizations<\/a>\u00a0\u2014 both of whom are actively testing waters elsewhere. The latest\u00a0Twitter alternative du jour is Bluesky<\/a>, which recently added Twitter royalty Darth, Dril, and AOC to its ranks.\u00a0<\/p>\n<\/div>\n Musk is desperate to add new monetized eyeballs and other revenue sources to\u00a0pay off debt<\/a>, while valuing the company at less than half<\/a> of what he paid for it. Twitter Blue subscriptions aren\u2019t doing well enough<\/a> to offset the loss of advertisers who have reportedly fled the platform since Musk\u2019s takeover. The company has also introduced a\u00a0new fee structure for API access<\/a> that could cost some enterprises as much as $42,000 per month for what was previously free.<\/p>\n<\/div>\n