2 April 2025<\/time>\n <\/p>\nMeghan, Duchess of Sussex sold out the first batch of her new As Ever products within half-an-hour.<\/p>\n
<\/p>\n
Meghan, Duchess of Sussex sold out the first batch of her new As Ever products within half-an-hour<\/p>\n
\nThe 43-year-old unveiled the pricing for her new lifestyle brand on Wednesday (02.04.25), with wildflower honey with honeycomb selling for $28 and raspberry jam for $14, with flower sprinkles for $15.<\/p>\n
\nDespite the prices, the collection, which also features shortbread and crepe mixes at $14 each and herbal tea blends for $12, sold out when it launched in the US within 30 minutes.<\/p>\n
\nA source told The Daily Telegraph the items would be released in limited quantities and quickly marked as sold out to generate demand, a common marketing strategy.<\/p>\n
\nThe first As Ever collection consists of eight products and is described as \u201ca glimpse\u201d into Meghan\u2019s approach to \u201celevated, everyday living\u201d, inspired by her passion for cooking and entertaining. <\/p>\n
\nThe items have been developed in partnership with Netflix, following the release of her cooking series, \u2018With Love, Meghan\u2019, last month.<\/p>\n
\nNetflix is understood to have overseen the production of the As Ever range. <\/p>\n
\nMeghan described the launch as a \u201cpivotal moment\u201d in her As Ever newsletter, highlighting the repurposable jam packaging.<\/p>\n
\nShe said: \u201cOf course, you\u2019ll find the raspberry spread that started it all presented in keepsake packaging that you can repurpose to tuck away love notes or special treasures, and to remember this pivotal moment with me. Think of it as our time capsule.<\/p>\n
\n\u201cI hope when you see what I\u2019ve worked so hard to create, you\u2019re encouraged to know that whatever life brings, you can do it too.\u201d<\/p>\n
\nOn Wednesday morning, it was announced that As Ever products would be available for shipping across the United States, with plans to expand globally. <\/p>\n
\nTo celebrate the launch, Meghan shared a video of herself and her mother, Doria Ragland, 68, making a banana pudding inspired by her grandmother\u2019s recipe.<\/p>\n
\nAddressing criticism of her daughter following the Netflix series, Doria said: \u201cEveryone is coming in hot these days.\u201d<\/p>\n
\nThe new product range is described as \u201cthe staples Meghan turns to time and again in her own kitchen and daily life\u201d, designed to \u201cinfuse warmth, beauty, and intention into daily rituals\u201d. <\/p>\n
\nFuture collections will be released \u201cseasonally,\u201d with new versions \u201cinspired by Meghan\u2019s personal essence\u201d.<\/p>\n
\nThe launch coincided with the announcement of a new chief operating officer for As Ever, Melissa Kalimov, who has \u201cover 15 years of experience in scaling brands\u201d.<\/p>\n
\nMeghan promoted the sale with multiple Instagram posts to her 2.6 million followers. <\/p>\n
\nOn Tuesday (01.04.25) night, she shared a video of herself dancing while cooking, writing: \u201cFrom the start to the finish. What an adventure it\u2019s been. One more sleep!\u201d<\/p>\n
\nMeghan also thanked \u201cthe fellas who have been with me on every creative endeavour for over a decade\u201d, including make-up artist Daniel Martin, who appeared in her TV series, and photographer Jake Rosenberg.<\/p>\n
<\/p>\n
<\/p>\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"2 April 2025 Meghan, Duchess of Sussex sold out the first batch of her new As Ever products within half-an-hour. Meghan, Duchess of Sussex sold out the first batch of her new As Ever products within half-an-hour The 43-year-old unveiled the pricing for her new lifestyle brand on Wednesday (02.04.25), with wildflower honey with honeycomb […]<\/p>\n","protected":false},"author":1,"featured_media":159668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[10888,7316,236,11048,434,11047],"class_list":{"0":"post-159667","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-make-up","8":"tag-daniel-martin","9":"tag-doria-ragland","10":"tag-duchess-of-sussex","11":"tag-jake-rosenberg","12":"tag-meghan","13":"tag-melissa-kalimov"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/159667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=159667"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/159667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/159668"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=159667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=159667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=159667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}