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Substack continues to double down on video amid TikTok\u2019s uncertain future<\/a> in the U.S. The company announced on Monday that it\u2019s rolling out a scrollable video feed in its app, making it the latest platform to introduce a TikTok-like feed.<\/p>\n Given the timing of the launch, Substack is likely aiming to capitalize on the potential void left by TikTok if it faces a ban in the United States.<\/p>\n The move comes a month after Substack announced<\/a> that it would start allowing creators to monetize their videos on the platform and let them publish video posts directly from the Substack app.<\/p>\n Substack first launched native video<\/a> back in 2022 and later introduced an in-app Media Tab in 2024. The tab has now been redesigned into a scrollable video feed that will feature short-from videos under 10 minutes. Substack plans to launch long-form and podcast previews in the feed soon.<\/p>\n The company believes that the new feed will allow for better visibility and discovery for creators trying new formats while also giving readers a better way to come across new perspectives and voices beyond their inbox.<\/p>\n The new feed also allows Substack writers and creators to move beyond text-based newsletters to explore multimedia content, which the company says they are already doing.<\/p>\n As of February, 82% of the platform\u2019s top-earning writers are using multimedia \u2014 up from just over 50% last April, Substack says. The company believes the new video feed with supercharge this momentum, as it allows creators to grow their audience right where they publish.<\/p>\n For instance, a creator who has a Substack newsletter may also post short-form video content to TikTok. Now, they are incentivized to share the same short-from video content on Substack.<\/p>\n With this new TikTok-like feed, Substack is looking to meet the growing demand for quick, bite-sized content. Substack joins numerous other popular apps that have launched their own short-form video feeds following TikTok\u2019s rise in popularity, including Instagram<\/a>, YouTube<\/a>, Snapchat<\/a>, Netflix<\/a>, LinkedIn<\/a>, and more.<\/p>\n<\/div>\n