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To get a roundup of TechCrunch\u2019s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, <\/em>subscribe here<\/em><\/a>.<\/em><\/p>\n On today\u2019s episode of our Equity podcast, the team dives in to ponder whether First Republic\u2019s share tumble is a victim of SVB\u2019s collapse<\/a>, or whether there\u2019s something else in the water. It\u2019s well worth a listen \u2014 as ever!<\/p>\n Another not-to-miss today is Jacquelyn<\/a>\u2019s Chain Reaction newsletter, where she picks apart what\u2019s coming down the pike now that Binance.US sailed away from its $1.3 billion deal with Voyager<\/a>.<\/p>\n Happy weekend, kids. Don\u2019t do anything we wouldn\u2019t do. Although we\u2019re pretty weird, so that leaves you with quite a few options, to be fair. And actually, you should<\/em> do tons of things we wouldn\u2019t do. Like, er, go parasailing, listen to the world\u2019s most annoying sound, or spend all day baking a cake. Or maybe create a new bluegrass\/funk\/j-pop fusion band, written by ChatGPT<\/a>.<\/p>\n \u2014 Christine<\/a> and Haje<\/a><\/p>\n Dramaaaaaaaa. It isn\u2019t often that startup rivals battle in plain view of others<\/a>, but such is the case with the mobile messaging services provider Postscript, which took to the Twitterverse earlier this month after receiving a cease-and-desist letter from competitor Attentive, Christine<\/a> reports. Attentive\u2019s letter was in response to a client case study that Postscript had authored and posted on its website about nutrition company BUBS Naturals, which said BUBS Naturals left Attentive for Postscript after finding its list actually shrinking instead of growing, then battling with the company to move its list off its platform.<\/p>\n To make services shariah-compliant, a new wave of fintechs<\/a> doesn\u2019t charge interest, embraces profit sharing and avoids alcohol and tobacco transactions, Catherine<\/a> reports.<\/p>\n And here\u2019s a nice little tail wind to take you into the weekend:<\/p>\n Image Credits:<\/strong> Hanna Plonsak (opens in a new window)<\/span><\/a> \/ Getty Images<\/p>\n<\/div>\n Instead of drawing information from user interactions to create avatars representing actual customers, many teams will substitute their own judgment and guesses about what people like and dislike.<\/p>\n Impartner VP of product Gary Sabin says his company \u201cdove into the numbers\u201d and \u201clooked at 250 data points\u201d to develop \u201cpersona-based services in implementation, customer support and customer success.\u201d<\/p>\n After a year, the company generated higher customer satisfaction ratings and NPS scores. \u201cThese personas work for us,\u201d says Sabin. \u201cYour customer data can lead you to create the personas that matter most in your customer base.\u201d<\/p>\n Three more from the TC+ team:<\/p>\n TechCrunch+<\/em><\/a> is our membership program that helps founders and startup teams get ahead of the pack.<\/em> You can sign up here<\/em><\/a>. Use code \u201cDC\u201d for a 15% discount on an annual subscription!<\/em><\/p>\n Tired of just reading through endless posts on Reddit? Ready to get more involved? You\u2019re in luck: Reddit is testing Discord-like channels for community chat<\/a>. And no, these will not be the same kind of community chat rooms that Reddit discontinued in 2020. Ivan<\/a> writes that these new channels will \u201cgive more control to moderators and will have a dedicated channel for moderators to chat about managing the subreddit. Plus, they will be able to decide if they want to enable this feature for the community in the first place.\u201d<\/p>\n Before you head off for the weekend, have five more:<\/p>\n<\/p><\/div>\nThe TechCrunch Top 3<\/h2>\n
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Startups and VC<\/h2>\n
How we used data-driven personas to radically improve the customer experience<\/h2>\n
Big Tech Inc.<\/h2>\n