{"id":156944,"date":"2025-03-19T12:00:00","date_gmt":"2025-03-19T12:00:00","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/03\/19\/prep-for-love-with-hey-sweet-cheeks\/"},"modified":"2025-03-19T12:00:00","modified_gmt":"2025-03-19T12:00:00","slug":"prep-for-love-with-hey-sweet-cheeks","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/03\/19\/prep-for-love-with-hey-sweet-cheeks\/","title":{"rendered":"Prep for Love with Hey Sweet Cheeks"},"content":{"rendered":"


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A new sexual wellness brand is here to disrupt the binary sexual care aisle with a product line where sensual moments are not divided by the gender binary but embraced unapologetically.<\/p>\n

The cheekily named Hey Sweet Cheeks<\/a> launches with six high-performance products and a skincare-first approach to sexcare. Pioneering the \u201cprep to play\u201d experience, the lineup ensures the lead-up to intimacy is just as enjoyable as the moment itself. By creating a playful, inclusive space where preparation enhances pleasure, Hey Sweet Cheeks ensures that feeling good starts long before the fun begins. Created by a queer chemist with over 25 years of experience in beauty product development, the brand introduces a product line where sensual moments are not divided by the gender binary but embraced unapologetically.<\/p>\n