{"id":152738,"date":"2025-02-27T15:38:40","date_gmt":"2025-02-27T15:38:40","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/02\/27\/in-challenge-to-youtube-tiktok-revamps-its-desktop-platform-techcrunch\/"},"modified":"2025-02-27T15:38:40","modified_gmt":"2025-02-27T15:38:40","slug":"in-challenge-to-youtube-tiktok-revamps-its-desktop-platform-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/02\/27\/in-challenge-to-youtube-tiktok-revamps-its-desktop-platform-techcrunch\/","title":{"rendered":"In challenge to YouTube, TikTok revamps its desktop platform | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">In a bid to take on YouTube, TikTok is revamping its desktop platform with the addition of several new features. The company <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/new-features-bring-tiktok-magic-to-desktop\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">announced<\/a> on Thursday that its web-based experience features a new modular layout, refreshed For You feed, a new Explore tab, immersive full-screen LIVE gaming streaming, and a floating player.<\/p>\n<p class=\"wp-block-paragraph\">The social network\u2019s new web layout features a repositioned navigation bar that\u2019s designed to allow for a more immersive and distraction-free viewing experience that\u2019s more in-line with the mobile version of TikTok. <\/p>\n<p class=\"wp-block-paragraph\">In addition, game streamers can now \u201cgo live\u201d in portrait or landscape mode. Users on desktop will see a horizontal view, while mobile users will be able to simply rotate their phones to also view in horizontal mode. With this change, TikTok is coming for both Twitch\u2019s and YouTube\u2019s dominance in the game streaming market.<\/p>\n<p class=\"wp-block-paragraph\">TikTok is also introducing a new \u201cCollections\u201d feature that lets users organize their favorite videos into custom categories. The idea behind this feature is to make it easier to find and revisit saved content at a later time. <\/p>\n<p class=\"wp-block-paragraph\">For instance, you could group all of your favorite recipe videos into one collection, while organizing your favorite DIY video into another. The feature is similar to YouTube\u2019s \u201cPlaylists\u201d feature that also lets you save videos to revisit them. <\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>TikTok<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Desktop users can now also access a floating player exclusively on Google Chrome. The flexible floating window keeps TikTok visible on top of other windows, allowing users to multitask while still watching content. It\u2019s worth noting that it\u2019s been possible to do this with YouTube videos for quite some time now.<\/p>\n<p class=\"wp-block-paragraph\">TikTok has brought the in-app \u201cExplore\u201d page to desktop, as well, allowing users to view a curated collection of content based on their interests.<\/p>\n<p class=\"wp-block-paragraph\">\u201cOur users interact with TikTok in many different ways, which is why we\u2019re excited to introduce these web app updates,\u201d said Cody Puckett, Product Manager at TikTok, in a blog post. \u201cBy enhancing our desktop capabilities, we aim to bring TikTok\u2019s handheld magic on desktop, providing an engaging experience with greater flexibility so you can enjoy TikTok anytime, anywhere. As TikTok evolves, we remain committed to innovating for our community and ensuring the platform is accessible for all.\u201d<\/p>\n<p class=\"wp-block-paragraph\">While TikTok is known as a mobile-first platform, it makes sense for the company to make desktop viewing more convenient for its users as it continues to challenge YouTube, and now Twitch. <\/p>\n<p class=\"wp-block-paragraph\">TikTok says over a billion people worldwide use TikTok for entertainment and discovery, and that it\u2019s always exploring ways to enhance its platform and meet the changing needs of its users. <\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2025\/02\/27\/in-challenge-to-youtube-tiktok-revamps-its-desktop-platform\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a bid to take on YouTube, TikTok is revamping its desktop platform with the addition of several new features. The company announced on Thursday that its web-based experience features a new modular layout, refreshed For You feed, a new Explore tab, immersive full-screen LIVE gaming streaming, and a floating player. The social network\u2019s new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":152739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-152738","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/152738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=152738"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/152738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/152739"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=152738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=152738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=152738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}