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Meta is mulling launching a standalone app for short-form videos, The Information<\/a> reported, citing an anonymous source who heard Instagram head Adam Mosseri talking about the project to staff. <\/p>\n The project is reportedly code-named Project Ray that aims to improve recommendations for new users and existing users in the U.S., and feature more three-minute videos, the report cited the source as saying.<\/p>\n Meta did not immediately respond to a request for comment.<\/p>\n Last month, the company announced a video editing app called Edits<\/a> to compete with CapCut (owned by TikTok parent company ByteDance), as it aimed to capitalize on TikTok and ByteDance\u2019s uncertain future in the U.S<\/a>. <\/p>\n Currently, Instagram\u2019s feed is a mix of photos, videos (Reels), and Stories. However, many users feel the app has become cluttered because it heavily features videos<\/a>, and is no longer sticking to its roots as a photo-sharing app. If the company spins Reels out into a standalone app for short-form videos, it could create an opportunity for Instagram to highlight its other features.<\/p>\n Earlier this year, Instagram started paying creators<\/a> to promote Instagram on other platforms like TikTok, Snapchat, and YouTube. It has reportedly also started offering big money to creators<\/a> to post exclusively on Reels.<\/p>\n<\/div>\n