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Amazon\u2019s new and improved Alexa experience, Alexa+, starts at $19.99, or free for Prime members. Amazon says that it will roll out in early access beginning next month, and then will come to a wider group of users in waves over the subsequent months. <\/p>\n
As part of the launch of Alexa+, Amazon is debuting Alexa.com, a new web experience that\u2019s designed for \u201clong-form\u201d work. It\u2019s also introducing a refreshed Alexa mobile app with a new interface and functionality.<\/p>\n
\u201cToday with generative AI and a completely re-architected Alexa, we\u2019re moving the world from chatbots to something entirely new,\u201d Amazon\u2019s devices and services chief Panos Panay said onstage.<\/p>\n
At $19.99, Alexa+ is competitive with other generative AI-powered chatbots on the market. Both OpenAI\u2019s entry-level paid ChatGPT plan and the premium version of Google\u2019s Gemini assistant, Gemini Advanced, also cost $19.99.<\/p>\n
The price is higher than was rumored, however. Reports suggested that Amazon would charge between $5 to $10 for the upgraded Alexa, possibly with a generous free trial to start. <\/p>\n<\/div>\n