{"id":152510,"date":"2025-02-26T15:13:55","date_gmt":"2025-02-26T15:13:55","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/02\/26\/youtube-surpasses-1b-monthly-podcast-viewers-techcrunch\/"},"modified":"2025-02-26T15:13:55","modified_gmt":"2025-02-26T15:13:55","slug":"youtube-surpasses-1b-monthly-podcast-viewers-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2025\/02\/26\/youtube-surpasses-1b-monthly-podcast-viewers-techcrunch\/","title":{"rendered":"YouTube surpasses 1B monthly podcast viewers | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">YouTube continues to assert its dominance in the podcasting space, presenting significant competition to both Spotify and Apple Podcasts. In an <a rel=\"nofollow noopener\" href=\"https:\/\/blog.youtube\/news-and-events\/1-billion-monthly-podcast-users\/\" target=\"_blank\">announcement<\/a> on Wednesday, the company revealed YouTube has surpassed 1 billion monthly active podcast viewers.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">This milestone highlights YouTube\u2019s popularity in the podcast industry and emphasizes consumer preference for video-first formats. Last year, YouTube <a rel=\"nofollow noopener\" href=\"https:\/\/blog.youtube\/news-and-events\/2024-recap-of-youtube-on-tv\/\" target=\"_blank\">reported<\/a> that over 400 million hours of podcast content were watched on living room TVs.<\/p>\n<p class=\"wp-block-paragraph\">YouTube\u2019s biggest rival in the podcast industry, Spotify, has taken notice and has been embracing video content to attract hosts and users. Recently, Spotify increased its investment in video-first podcasting, starting to pay <a href=\"https:\/\/techcrunch.com\/2024\/11\/13\/spotify-will-start-paying-video-podcast-hosts-based-on-how-well-their-videos-perform\/\" target=\"_blank\" rel=\"noopener\">popular video hosts<\/a> in November 2024. This move may help Spotify catch up to YouTube, which already shares billions in ad revenue with creators.<\/p>\n<p class=\"wp-block-paragraph\">Additionally, YouTube <a href=\"https:\/\/techcrunch.com\/2025\/02\/25\/youtube-is-working-to-make-ad-slots-less-interruptive\/\" target=\"_blank\" rel=\"noopener\">announced<\/a> that it\u2019s implementing changes to mid-roll ads aimed at enhancing the viewing experience while also enabling creators to possibly earn more revenue. Beginning May 12, YouTube will place mid-roll ads at appropriate break points in videos, such as pauses and transitions, rather than disrupting videos with an ad in the middle of a conversation or action sequence.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2025\/02\/26\/youtube-surpasses-1-billion-monthly-podcast-viewers\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube continues to assert its dominance in the podcasting space, presenting significant competition to both Spotify and Apple Podcasts. In an announcement on Wednesday, the company revealed YouTube has surpassed 1 billion monthly active podcast viewers.\u00a0 This milestone highlights YouTube\u2019s popularity in the podcast industry and emphasizes consumer preference for video-first formats. Last year, YouTube [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":152511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-152510","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/152510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=152510"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/152510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/152511"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=152510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=152510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=152510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}