After removing thousands of legacy verification checkmarks on April 20, Twitter is restoring the Blue tick marks for large accounts<\/a> \u2014 even if they didn\u2019t pay for subscriptions.<\/p>\n Over the weekend, multiple top accounts (with more than 1 million followers) got their verification marks back. However, many of them including writer Neil Gaiman, footballer Riyad Maharez, musician Lil Nas X, actress Janel Parrish Long and British TV presenter Richard Osman said that they didn\u2019t pay for the blue badge.<\/p>\n For the curious, I’m not subscribed to Twitter Blue. I haven’t given anyone my phone number. What a sad, muddled place this has become. pic.twitter.com\/Ju125xyoUx<\/a><\/p>\n \u2014 Neil Gaiman (@neilhimself) April 23, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n (and no I didn\u2019t pay for the blue tick \ud83d\ude06\ud83d\ude06)<\/p>\n \u2014 Riyad Mahrez (@Mahrez22) April 23, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n on my soul i didn\u2019t pay for twitter blue, u will feel my wrath tesla man!<\/p>\n \u2014 pussy (@LilNasX) April 22, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n I\u2019m v confused by twitter these days\u2026I didn\u2019t pay for the blue check mark but she\u2019s still here? \ud83e\udd37\ud83c\udffb\u200d\u2640\ufe0f idk find me on Instagram I can\u2019t be bothered<\/p>\n \u2014 Janel Parrish Long (@JanelParrish) April 22, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n So my blue tick is back. Rest assured I didn’t pay for it. Providing content has always been the entry price to use Twitter. And in return you let me bang on about my books or Fulham. By and large I love this site, and I’ve always been happy with that deal. I haven’t, and\u2026<\/p>\n \u2014 Richard Osman (@richardosman) April 23, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n Over the last few days, the drama<\/a> of Elon Musk & co\u2019s handling of legacy checkmarks has engulfed Twitter with multiple large and notable accounts losing the verification mark. This included accounts belonging to the Pope, Shakira, and Lady Gaga. Notably, the Pope now has a gray checkmark meant for government and multilateral organizations.<\/p>\n At that time, Musk said that he was \u201cpersonally paying\u201d for the subscription for a few accounts such as Lebron James, Stephen King, and William Shantner. But the company seems to be extending that gift to many accounts.<\/p>\n Just Shatner, LeBron and King<\/p>\n \u2014 Elon Musk (@elonmusk) April 21, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n \u00a0<\/p>\n In March, the New York Times<\/a> reported that Twitter was considering handing out a free verification mark to the top 10,000 brands and companies. It\u2019s not clear if Twitter is applying the same policy to personal accounts.<\/p>\n A programmer named Travis Brown analyzed accounts that have over 1 million followers and said that almost 110 don\u2019t have Twitter verification at the moment. Actor Ryan Reynolds and Brazilian social media influencer Felipe Neto are probably the most notable names without a verification mark currently.<\/p>\n I just checked on this and found 110 accounts with more than a million followers that are not marked as Blue subscribers, out of a total of 9,884. The largest non-Blue account belongs to Ryan Reynolds, followed by Tesla. https:\/\/t.co\/x662V8nsPg<\/a><\/p>\n \u2014 Travis Brown (@travisbrown) April 23, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n Brown\u2019s GitHub page<\/a>, which posts regular updates about Blue subscription, noted that only 4.8% of legacy verified accounts were subscribed to Twitter\u2019s paid plan when the checks were removed.<\/p>\n He tweeted that there was only a net increase of 12,000 in the Blue subscription numbers in the last week \u2014 mostly due to the company gifting subscriptions to accounts with large followings.<\/p>\n This was supposed to be a big week for Twitter Blue, but I\u2019ve only identified a net increase of 12k accounts, which is about a third of the previous week, and largely (entirely?) accounted for by Musk\u2019s decision to \u201cgift\u201d thousands of subscriptions. https:\/\/t.co\/nc1O6Nsoix<\/a><\/p>\n \u2014 Travis Brown (@travisbrown) April 23, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n \u00a0<\/p>\n Verification has been a hotly contested topic under the new Twitter management<\/a>. Shortly after taking over the company, Musk launched paid verification, but the move backfired and the site was marred with fake celebrity and brand accounts<\/a>.<\/p>\n Twitter is also now asking brands to pay for verification<\/a> to run ad campaigns on the platform in a money-grabbing move. While the company is sending emails to various accounts about mandatory verification requirements for advertisements, it is yet to make any changes to the ads account page<\/a>.<\/p>\n Additionally, the social network is showing a shortcut to sign up for verified organization services in the sidebar of all accounts.<\/p>\n Image Credits:<\/strong> Techcrunch\/Twitter<\/p>\n<\/div>\n Over the weekend, multiple<\/a> people<\/a> pointed out that Twitter\u2019s organizational verification takes a $1,000 non-refundable fee<\/a> even if the account\u2019s application is rejected.<\/p>\n Musk is banking on Twitter Blue being a big moneymaker for the company. However, analysis from Sensor Tower suggested that the paid brought in just $11 million from mobile subscriptions<\/a> in the first three months after the launch in December.<\/p>\n<\/p><\/div>\n\n
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