\n<\/p>\n
Reddit CEO Steve Huffman said that, over this year, Reddit plans to launch an upgraded search experience that\u2019ll help users navigate the social network, but also answer \u201csubjective, hard, [and] interesting questions.\u201d <\/p>\n
The company plans to achieve this by integrating Reddit Answers<\/a>, its feature that allows visitors to ask questions and receive curated summaries of relevant responses and threads from across its platform, into Reddit\u2019s existing search.<\/p>\n \u201c[In Reddit] conversations, for 20 years, our users have left this absolutely massive corpus of information, so we\u2019re starting to unlock that with Answers,\u201d Huffman said during Reddit\u2019s Q4 2024 earnings call on Wednesday. \u201cWe\u2019ll continue to iterate on this product.\u201d<\/p>\n Reddit\u2019s CFO, Drew Vollero, added during the call that Reddit is recruiting engineers to build a \u201csmall search team\u201d focused on these capabilities.<\/p>\n Reddit is increasingly embracing AI as it seeks to grow. Last year, the platform\u00a0brought<\/a>\u00a0AI-powered translation to dozens of new territories, with more planned for this year, and rolled out AI-powered insights for brands<\/a>. Reddit also began testing AI-powered search results pages<\/a>, which summarize and recommend content across different Reddit communities.<\/p>\n