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After MoviePass\u2019s historic implosion<\/a>, subscribers to the \u201cNetflix for movie theaters\u201d were already cautious around the company\u2019s 2023 relaunch<\/a>. These moviegoers may grow even more skeptical after MoviePass sent out an email blast on Wednesday, which surveyed customers about their interest in web3.<\/p>\n \u201cArtificial Intelligence and\u00a0Blockchain technologies are transforming the business landscape at an unprecedented pace,\u201d the email says. \u201cAs a community-driven company, we\u2019d love to understand your interest and knowledge in the blockchain space.\u201d<\/p>\n The survey asks basic questions about the respondent\u2019s familiarity with web3, like if they own any assets like NFTs, or if they have a digital wallet. Customers were also asked whether they believe blockchain technology is promising, and if they\u2019re interested in learning more about it.<\/p>\n MoviePass\u2019s possible pivot to web3 didn\u2019t come out of nowhere. When the company relaunched, it raised seed funding<\/a> from Animoca Brands, a Hong Kong-based software company and venture capital firm that specializes in blockchain technology. Last year, MoviePass partnered with the Sui blockchain<\/a> to allow subscribers to make payments with USDC, a cryptocurrency pegged to the price of the U.S. dollar.<\/p>\n At the time, MoviePass co-founder Stacy Spikes said<\/a> that MoviePass intended to use web3 as a means of \u201cmaking moviegoing more accessible and able to reach a wider audience through deeper fan engagement.\u201d The company said it was looking toward offering on-chain rewards for seeing movies, or allowing users to invest in the movies they see (there are no further details about how that would actually work).<\/p>\n It\u2019s not clear whether fans want these on-chain bonuses, though, or whether that sort of blockchain infrastructure would even help the company succeed. In some cases, adding crypto elements to a company that functions perfectly fine without it can alienate users rather than entice them. Patreon also once surveyed its users<\/a> about their interest in crypto, but the creator membership platform was met with a clear no.<\/a><\/p>\n