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Kris Jenner<\/strong><\/a> has been super hands-on with her grandkids<\/a> of late, as seen in new Instagram posts, and a source exclusively tells Life & Style<\/em> she\u2019s got huge things in store for the next generation of Kardashian talent in 2025.<\/p>\n \u201cShe\u2019s always thinking ahead,\u201d the insider says of the Kardashian-Jenner matriarch, 69. \u201cIt\u2019s been high on her agenda for years to build the next generation of her family empire, which is why she\u2019s been slowly phasing the kids into the show.\u201d<\/p>\n The source adds that Kourtney Kardashian<\/strong>\u2019s kids with ex Scott Disick<\/strong> \u2014 Mason, Penelope and Reign \u2014 and Kim Kardashian<\/strong>\u2019s children with ex-husband Kanye West<\/strong> \u2014 North, Saint, Chicago and Psalm \u2014 are \u201calready well-established characters\u201d on The Kardashians<\/em>.<\/p>\n That still leaves Kylie Jenner<\/strong> and Travis Scott<\/strong>\u2019s kids, Stormi and Aire, Khlo\u00e9 Kardashian<\/strong> and Tristan Thompson<\/strong>\u2019s kids, True and Tatum, Rob Kardashian<\/strong> and Blac Chyna<\/strong>\u2019s daughter, Dream, and Kourtney and Travis Barker<\/strong>\u2019s son, Rocky.<\/p>\n \u201c[Kris has] got no shortage of talent to work with,\u201d the source notes.<\/p>\n \u201cShe\u2019s constantly getting pitched brand deals for the kids. It\u2019s just a matter of choosing the right partnerships and more importantly, getting their parents to sign off. Kris is very eager to start making the kids more front and center with the brand, and she\u2019s saying this coming year her grandkids\u2019 careers will be her main focus,\u201d the insider concludes. \u201cShe wants to start putting hefty checks into their trust funds, with a nice cut for herself, of course, as their manager. She lives and breathes this stuff, so having this new challenge of making her grandkids into superstars is thrilling for her.\u201d<\/p>\n