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Instagram will now let you upload Reels that are up to 3 minutes long, doubling the 90-second limit the platform had in place before, Instagram boss Adam Mosseri announced today<\/a>.<\/p>\n<\/div>\n He credits today\u2019s change to users\u2019 feedback saying that the 90 seconds \u201cis just too short.\u201d That\u2019s a big turnaround for Mosseri, who said in July last year that the platform wouldn\u2019t pursue longform videos because it could compromise the platform\u2019s \u201ccore identity to connect people with friends.\u201d <\/p>\n<\/div>\n Instagram has been slow to bump the length of Reels \u2014 it\u2019s been more than two years<\/a> since it started allowing minute-and-a-half videos. The company has tested extending the limit<\/a> to as much as 10 minutes but has held off on rolling that out, leaving the ability to post long videos to non-Reels posts. <\/p>\n<\/div>\n