At least when it comes to making TVs, LG can seemingly do no wrong. Year after year, the company\u2019s OLED sets are at the top of most reviewers\u2019 recommendation lists. They\u2019ve overcome the Achilles\u2019 heel of older models \u2014 brightness \u2014 thanks to clever innovations like Micro Lens Array, which made the G3<\/a> and last year\u2019s G4<\/a> bright enough to make HDR shine in any viewing environment.<\/p>\n<\/div>\n So it should come as no surprise that LG\u2019s 2025 lineup of OLED TVs raises the bar yet again. At the top of the lineup is the M5, which is the latest series to use the company\u2019s Zero Connect Box for a wireless link between the TV screen and your gaming consoles, streaming boxes, and other external devices. The M5 will come in 65-, 77-, 83-, and 97-inch sizes. The Zero Connect Box is an impressive trick that, by all accounts, works quite well. This year the wireless connection is apparently even more reliable. But no one really needs<\/em> that. So I tend to view the G-series as LG\u2019s more practical flagship for consumers. <\/p>\n<\/div>\n Lucky for us TV nerds, the G5 is (somehow) getting even brighter. LG says its latest Brightness Booster Ultimate technology \u201cenhances light control architecture and light-boosting algorithms to achieve brightness three times higher than conventional OLED models.\u201d (For context, that comparison is being made with OLEDs that don\u2019t<\/em> include the Micro Lens Array tech found in the M5 and G5.) LG is also pushing the refresh rate on its premium G5 all the way up to 165Hz, which it claims is an industry first, offering a new level of smooth gameplay for the PC crowd. You\u2019ll be able to get the G5 in sizes ranging from 55 inches up to 83 inches. There are also 48-inch and 97-inch models, but those won\u2019t deliver the same peak brightness.<\/p>\n<\/div>\n The two highest-end models feature LG\u2019s latest Alpha 11 Gen 2 processor, which improves image processing and upscaling to make lower-bitrate content look as good as possible on these 4K screens. LG says a lot of those processing tricks are also trickling down to the more mainstream C5. With so many people watching internet TV services and other streaming content these days, that magic sauce can make a noticeable difference. Sony\u2019s known for being the best in the game at this, but LG has made big strides in recent years.<\/p>\n<\/div>\n This year\u2019s Magic Remote no longer has a dedicated inputs button. In what might prove to be a controversial decision, LG is making the Home Hub button pull double duty: you can press it to reach the Home Hub dashboard of webOS or hold down the button to pull up your list of inputs. That\u2019s not the end of the world, but it\u2019s still another thing to remember for a fundamental TV interaction. <\/p>\n<\/div>\n And then comes the avalanche of AI features. The usual AI Picture Pro and AI Sound Pro optimization modes are present. The C5 series is getting the same virtualized 11.1.2-channel surround sound that debuted in the G4 last year. LG is also expanding on the picture wizard it introduced two years ago<\/a>, where viewers pick from a series of images to land on their ideal image settings, with a similar process for audio. <\/p>\n<\/div>\n How much AI is too much for a TV?<\/p>\n<\/div>\n<\/div>\n But this year, the AI focus is much, much bigger than that. LG has new \u201cLG AI\u201d branding \u2014 that\u2019s what the mic button now activates. Oh, I\u2019m sorry. Did I call it the Magic Remote before? The remote has been rebranded as the AI Remote. And there\u2019s a whole damn LLM chatbot built into these TVs. Hell, even Microsoft\u2019s Copilot is being thrown in. <\/p>\n<\/div>\n The risk LG faces here is getting in the way and pushing this stuff on customers too aggressively. The company\u2019s OLEDs are some of the very best TVs on the market. They offer brilliant visuals with every feature home theater enthusiasts want. In 2025, that includes an enhanced Filmmaker Mode that takes your room\u2019s ambient lighting into account and adjusts picture settings accordingly \u2014 all the while making sure to \u201cmaintain the filmmaker\u2019s original intent.\u201d <\/p>\n<\/div>\n For its part, LG claims the latest webOS homescreen is faster and easier to use. And the company has vowed to keep software updates coming over the next five years, much like our smartphones gain new features over time. <\/p>\n<\/div>\n Still, at this stage, I find myself putting up<\/em> with webOS and spending the bulk of my usage time in a different interface \u2014 whether that\u2019s Apple TV, Google TV, or something else. I\u2019m hopeful that LG\u2019s mega push into AI won\u2019t be too heavy-handed, but we\u2019ll have to see how it all comes together once the 2025 TV lineup starts shipping this spring. If customers find their usual flows getting interrupted by AI gimmicks, there might be some complaints. <\/p>\n<\/div>\n We\u2019ll have a much better idea of how LG AI fits into these superb TVs \u2014 and whether it ultimately detracts from them \u2014 when the M5, G5, C5, and B5 OLEDs hit stores in a few months. By then, we\u2019ll know how much they\u2019ll cost, too.<\/p>\n<\/div>\n<\/div>\nGoodbye inputs button, hello endless AI features<\/h4>\n<\/p>\n