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YouTube is taking a tougher stance on clickbait<\/a>, saying it will remove content with titles or thumbnails that promise viewers \u201csomething that the video doesn\u2019t deliver,\u201d as spotted earlier by TechCrunch<\/em><\/a>. This change will \u201cslowly\u201d roll out in India first, according to YouTube\u2019s blog post, but will \u201cexpand to more countries\u201d in the \u201ccoming months,\u201d YouTube spokesperson Jack Malon says in a statement to The Verge<\/em>.<\/p>\n<\/div>\n YouTube says the policy will combat \u201cegregious\u201d clickbait that misleads viewers, with a particular focus on videos related to \u201cbreaking news\u201d or \u201ccurrent events.\u201d The company\u2019s examples of egregious clickbait include a video with the title \u201cthe president resigned!\u201d that doesn\u2019t actually address a resignation or a \u201ctop political news\u201d thumbnail attached to a video with no news content.<\/p>\n<\/div>\n As the policy rolls out in India, YouTube will remove content that violates the rules without giving a strike to creators, at least at first. \u201cAnd as we continue to educate creators, our enforcement efforts will prioritize new video uploads moving forward,\u201d YouTube says.<\/p>\n<\/div>\n