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W<\/em> This week, I am diving<\/span> deeper into what generative AI means, or doesn\u2019t mean, for enterprise buyers. I also have some notes on why your company may want to be like Figma, and how the investing side of the market is adjusting to down rounds being the new normal. \u2014 Anna<\/i><\/a><\/p>\n When The Exchange looked into Battery Ventures\u2019 state of cloud software spending report<\/a>, we started by focusing on what the title promised: fresh data on cloud software spend. And it turned out to be more encouraging<\/a> than we expected.<\/p>\n We then looked into another piece of good news for founders: that startups building tech to automate tasks and drive quick productivity gains might be able to duck the downturn<\/a>. It was based on a report data point showing that automation had risen among enterprise budget priorities.<\/p>\n But in the back of my mind, I also kept thinking about some of the report\u2019s comments about generative AI \u2014 and not just because superlative takes on the topic have been ubiquitous ever since.<\/p>\n If anything, you could call Battery\u2019s view on generative AI conservative, but that would be unfair. After all, the VC firm was just relaying findings from its Q1 survey, which gathered responses from 100 C-suite execs (CXOs) managing around $30 billion in spend.<\/p>\n<\/p><\/div>\n
elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. It\u2019s inspired by the daily TechCrunch+ column<\/a> where it gets its name. Want it in your inbox every Saturday? Sign up here<\/a>.<\/em><\/p>\nNot-yet-unlocked potential<\/h2>\n