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Threads is about to begin testing the ability to schedule posts, according to Instagram\u2019s Adam Mosseri. \u201cReplies cannot be scheduled,\u201d he added<\/a>, explaining that \u201cwe want to balance giving people more control to plan their Threads posts while still encouraging real-time conversation.\u201d <\/p>\n<\/div>\n Mosseri also makes sure to note that Instagram has been working on this feature \u201cfor months.\u201d I\u2019m choosing to take as a sign that the Instagram chief is fed up with the notion that Bluesky<\/a> is the motivating factor behind every new improvement that comes to Threads. Last week, Threads introduced<\/a> curated collections of people to follow, which drew comparisons to Bluesky\u2019s starter packs. <\/p>\n<\/div>\n Yesterday, Meta CEO Mark Zuckerberg announced<\/a> that Threads now has over 100 million daily active users, marking the first time that the company has revealed a DAU figure for its Twitter \/ X competitor. Threads also has more than 300 million monthly active users. No matter how Meta is calculating those figures, Bluesky objectively remains far smaller.<\/p>\n<\/div>\n Instagram has long offered the option to schedule feed posts, and this week it announced the same convenience is being extended to DMs<\/a>. <\/p>\n<\/div>\n