{"id":136520,"date":"2024-12-04T20:41:38","date_gmt":"2024-12-04T20:41:38","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/12\/04\/charli-xcx-focused-on-marketing-behind-hit-record-brat-before-its-music\/"},"modified":"2024-12-04T20:41:38","modified_gmt":"2024-12-04T20:41:38","slug":"charli-xcx-focused-on-marketing-behind-hit-record-brat-before-its-music","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/12\/04\/charli-xcx-focused-on-marketing-behind-hit-record-brat-before-its-music\/","title":{"rendered":"Charli XCX focused on marketing behind hit record &apos;Brat&apos; before its music"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"byline\">\n<p>        <time itemprop=\"datePublished\" content=\"2024-12-04\" datetime=\"1733344898\" pubdate=\"\">4 December 2024<\/time>\n    <\/p>\n<p><a href=\"https:\/\/www.femalefirst.co.uk\/charli-xcx\/\" class=\"exposure-link \" data-linktrack=\"LinkTracker,articleExposure,charli-xcx\" target=\"_blank\" rel=\"noopener\">Charli XCX<\/a> was focused on the marketing behind her hit record \u2018Brat\u2019 before its music.<\/p>\n<p>                            <\/p>\n<p class=\"image-caption landscape\">Charli XCX was focused on the marketing behind her hit record \u2018Brat\u2019 before its music<\/p>\n<p>The singe, 32, went viral over the summer when she used the title of the album to heap praise on US presidential candidate Kamala Harris before she was beaten to the White House by Donald Trump \u2013 saying the term meant someone who loves to have a good time and is \u201cblunt\u201d and vulnerable.<\/p>\n<p>She has now told Variety in a new cover story for the magazine about the sales strategy behind \u2018Brat\u2019: \u201cUsually when I\u2019ve made a record, there is this transitional phase (after it\u2019s recorded), where I\u2019m thinking about how to present the music. <\/p>\n<p>\u201cBut with this one, I actually did that first \u2013 I was thinking about marketing before I was making the music. <\/p>\n<p>\u201cI had the title first, which was such a brief and a super-useful writing tool. <\/p>\n<p>\n\u201cIt put boundaries on the songwriting, because immediately if I was writing a song with (her long-time collaborators) AG Cook or Cirkut, it would just immediately be like, \u2018That\u2019s not brat,\u2019 and we would move on and do something that was brat.\u201d<\/p>\n<p>\nShe clarified about the meaning of \u2018brat\u2019: \u201cThe whole idea of being a brat is interesting to me, because why are people brats? <\/p>\n<p>\n\u201cWhy do people act out and be difficult and misbehave? I think it\u2019s because sometimes you\u2019re overcompensating for insecurity or feeling uncomfortable, and I think that\u2019s where the two fit together.\u201d<\/p>\n<p>\nCharli gave her interview as part of Variety\u2019s \u2018Hitmakers\u2019 issue, and spoke with the magazine\u2019s executive editor Jem Aswad.<\/p>\n<p>\nShe also used the chat to discuss working on the \u2018Brat\u2019 remix album with Lorde and Ariana Grande and her plans for a future acting career.<\/p>\n<p><!-- Pagination --><\/p>\n<p><!-- playbuzz --><br \/>\n<!-- end playbuzz--><\/p>\n<p><!-- \n\n<div data-cn-project=\"femalefirst\">\n    \n<\/div>\n\n --><\/p>\n<p><!-- Outbrain { date: 2018\/06\/08 } --><br \/>\n<!-- Outbrain { date: 2018\/06\/08 } --><\/p>\n<p>    <!-- Outbrain { date: 2018\/06\/08 } --><br \/>\n    <!-- Outbrain { date: 2018\/06\/08 } --><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.femalefirst.co.uk\/celebrity\/charli-xcx-focused-marketing-behind-hit-record-brat-music-1410070.html?f=rss\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>4 December 2024 Charli XCX was focused on the marketing behind her hit record \u2018Brat\u2019 before its music. Charli XCX was focused on the marketing behind her hit record \u2018Brat\u2019 before its music The singe, 32, went viral over the summer when she used the title of the album to heap praise on US presidential [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":136521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[10079,211,2354,10080,10078,2945,10077],"class_list":{"0":"post-136520","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-make-up","8":"tag-ag-cook","9":"tag-ariana-grande","10":"tag-charli-xcx","11":"tag-cirkut","12":"tag-jem-aswad","13":"tag-kamala-harris","14":"tag-lorde"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/136520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=136520"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/136520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/136521"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=136520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=136520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=136520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}