{"id":125689,"date":"2024-09-17T13:00:00","date_gmt":"2024-09-17T13:00:00","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/09\/17\/google-outlines-plans-to-help-you-sort-real-images-from-fake\/"},"modified":"2024-09-17T13:00:00","modified_gmt":"2024-09-17T13:00:00","slug":"google-outlines-plans-to-help-you-sort-real-images-from-fake","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/09\/17\/google-outlines-plans-to-help-you-sort-real-images-from-fake\/","title":{"rendered":"Google outlines plans to help you sort real images from fake"},"content":{"rendered":"


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Google is planning to roll out a technology that will identify whether a photo was taken with a camera, edited by software like Photoshop, or produced by generative AI models. In the coming months, Google\u2019s search results will include an updated \u201cabout this image feature\u201d to let people know if an image was created or edited with AI tools.<\/p>\n<\/div>\n

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The system Google is using is part of the Coalition for Content Provenance and Authenticity (C2PA<\/a>), one of the largest groups trying to address AI-generated imagery. C2PA\u2019s authentication is a technical standard that includes information about where images originate and works across both hardware and software to create a digital trail. Amazon, Microsoft, Adobe, Arm, OpenAI, Intel, Truepic, and Google have all backed C2PA authentication, but adoption has been slow. Google\u2019s integration into search results will be a first big test for the initiative.<\/p>\n<\/div>\n

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Google has helped develop the latest C2PA technical standard (version 2.1<\/a>) and will use it alongside a forthcoming C2PA trust list, which allows platforms like Google Search to confirm the origin of content. \u201cFor example, if the data shows an image was taken by a specific camera model, the trust list helps validate that this piece of information is accurate,\u201d says Laurie Richardson, vice president of trust and safety at Google.<\/p>\n<\/div>\n

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Google also plans to integrate C2PA metadata into its ad systems. \u201cOur goal is to ramp this up over time and use C2PA signals to inform how we enforce key policies,\u201d says Richardson. \u201cWe\u2019re also exploring ways to relay C2PA information to viewers on YouTube when content is captured with a camera, and we\u2019ll have more updates on that later in the year.\u201d<\/p>\n<\/div>\n

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While Google stands out as one of the first big tech companies to adopt C2PA\u2019s authentication standard, there are plenty of adoption and interoperability challenges<\/a> ahead to get this working across a broad variety of hardware and software. Only a handful of cameras from Leica and Sony support the C2PA\u2019s open technical standard, which adds camera settings metadata as well as the data and location of where an image was taken to photographs. Nikon and Canon have both pledged to adopt the C2PA standard, and we\u2019re still waiting to hear whether Apple and Google will implement C2PA support into iPhones and Android devices.<\/p>\n<\/div>\n

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Adobe\u2019s Photoshop and Lightroom apps can add C2PA data, but Affinity Photo, Gimp, and many others don\u2019t. There are also challenges around how to view the data once it\u2019s added to a photo, with most big online platforms not offering labels. Google\u2019s adoption in search results may encourage others to roll out similar labels, though.<\/p>\n<\/div>\n

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\u201cEstablishing and signaling content provenance remains a complex challenge, with a range of considerations based on the product or service,\u201d admits Richardson. \u201cAnd while we know there\u2019s no silver bullet solution for all content online, working with others in the industry is critical to create sustainable and interoperable solutions.\u201d<\/p>\n<\/div>\n


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Google is planning to roll out a technology that will identify whether a photo was taken with a camera, edited by software like Photoshop, or produced by generative AI models. In the coming months, Google\u2019s search results will include an updated \u201cabout this image feature\u201d to let people know if an image was created or […]<\/p>\n","protected":false},"author":1,"featured_media":125690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-125689","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/125689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=125689"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/125689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/125690"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=125689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=125689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=125689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}