{"id":122730,"date":"2024-09-04T00:17:39","date_gmt":"2024-09-04T00:17:39","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/09\/04\/snapchat-is-going-to-put-ads-next-to-messages-from-your-friends\/"},"modified":"2024-09-04T00:17:39","modified_gmt":"2024-09-04T00:17:39","slug":"snapchat-is-going-to-put-ads-next-to-messages-from-your-friends","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/09\/04\/snapchat-is-going-to-put-ads-next-to-messages-from-your-friends\/","title":{"rendered":"Snapchat is going to put ads next to messages from your friends"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Snapchat will soon start \u201cexperimenting\u201d with placing sponsored messages next to chat threads from friends, according to CEO Evan Spiegel.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">These \u201cSponsored Snaps\u201d from brands will appear as unread messages in Snapchat\u2019s main Chat tab, implying that they\u2019ll sit above messages from a person\u2019s contacts until they\u2019re acted on. This is the first time Snap will show ads in the most used part of its app.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">In an employee memo also <a href=\"https:\/\/newsroom.snap.com\/13-years-at-snap\" target=\"_blank\" rel=\"noopener\">posted on the company\u2019s website<\/a>, Spiegel says that Sponsored Snaps will appear \u201cwithout a push notification, and opening the message is optional.\u201d It\u2019s unclear how easy it will be to get rid of a Sponsored Snap without opening it, or if doing so will even be possible. (Snap declined to comment beyond Spiegel\u2019s memo.)<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">\u201cSponsored Snaps empower advertisers to communicate visually with the Snapchat community, making the core functionality of Snapchat accessible to advertisers,\u201d writes Spiegel, who goes on to note that, \u201cAs always, your conversations with friends are private and are not used for advertising purposes.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">To understand why Snap is doing this now, look no further than its stock price, which is hovering near an all-time low. Despite now reaching over 850 million monthly users globally, Snap\u2019s ads business is still tiny compared to its biggest competitors, including Meta. Snap also still isn\u2019t profitable.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">\u201cThe growth of our digital advertising business is one of the most important inputs to our long term revenue potential, and investors are concerned that we aren\u2019t growing faster,\u201d writes Spiegel in his memo, which is timed to the company\u2019s 13-year anniversary. He writes that Snap will also start letting advertisers pay to promote places in its Map tab, where Snapchat users can see the whereabouts of their friends.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/2024\/9\/3\/24235341\/snapchat-sponsored-ads-messages-chat-tab-with-friends\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat will soon start \u201cexperimenting\u201d with placing sponsored messages next to chat threads from friends, according to CEO Evan Spiegel. These \u201cSponsored Snaps\u201d from brands will appear as unread messages in Snapchat\u2019s main Chat tab, implying that they\u2019ll sit above messages from a person\u2019s contacts until they\u2019re acted on. This is the first time Snap [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":122731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-122730","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/122730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=122730"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/122730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/122731"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=122730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=122730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=122730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}