{"id":121511,"date":"2024-08-28T21:30:03","date_gmt":"2024-08-28T21:30:03","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/08\/28\/everything-you-need-to-know-about-the-standard-international-hotel-group-as-it-joins-hyatt-the-points-guy\/"},"modified":"2024-08-28T21:30:03","modified_gmt":"2024-08-28T21:30:03","slug":"everything-you-need-to-know-about-the-standard-international-hotel-group-as-it-joins-hyatt-the-points-guy","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/08\/28\/everything-you-need-to-know-about-the-standard-international-hotel-group-as-it-joins-hyatt-the-points-guy\/","title":{"rendered":"Everything you need to know about the Standard International hotel group as it joins Hyatt – The Points Guy"},"content":{"rendered":"


\n<\/p>\n

\n

Can cool and conglomerate coexist \u2014 let alone thrive \u2014 when it comes to edgy lifestyle brands and multibillion-dollar hotel parent companies?<\/p>\n

Hyatt and Standard International<\/a> will be the latest test over whether lifestyle hotels can flourish post-acquisition, following Hyatt’s earlier takeovers of Dream Hotel Group<\/a> and Two Roads Hospitality (which delivered the company brands like Thompson Hotels and Alila).<\/p>\n

Competitors like Hilton acquired lifestyle hotel brands Graduate<\/a> and NoMad<\/a> in the last year, Accor took a majority stake in lifestyle hotel group Ennismore (owner of The Hoxton) in 2021, while IHG Hotels & Resorts made a splash in 2015 when it acquired Kimpton Hotels & Restaurants \u2014 seen as the originator of the boutique-turned-lifestyle hotel concept.<\/p>\n

Lifestyle brands are a lot like celebrities: Their star power can grow brighter just as fast as they fade out. But whereas brands like W and Kimpton may have hit a few stumbles<\/a> here and there in terms of maintaining their star wattage, Standard continues to high kick<\/a> and grab headlines 25 years after first opening in West Hollywood.<\/p>\n

Hyatt’s upcoming Standard acquisition includes The Standard, The StandardX, Bunkhouse Hotels, The Peri Hotel and The Manner brands, which have a global presence (some more than others). While you’ll be waiting a bit for these brands to integrate into the World of Hyatt<\/a> network, here’s what you need to know about each of the upcoming brands entering the Hyatt ecosystem.<\/p>\n

<\/p>\n

The Standard<\/h2>\n
\n