{"id":121453,"date":"2024-08-28T17:28:19","date_gmt":"2024-08-28T17:28:19","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/08\/28\/founder-files-korean-zucchini-salad-the-cretzel-a-qa-with-erika\/"},"modified":"2024-08-28T17:28:19","modified_gmt":"2024-08-28T17:28:19","slug":"founder-files-korean-zucchini-salad-the-cretzel-a-qa-with-erika","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/08\/28\/founder-files-korean-zucchini-salad-the-cretzel-a-qa-with-erika\/","title":{"rendered":"Founder Files: Korean Zucchini Salad, the Cretzel & a Q&A With Erika"},"content":{"rendered":"


\n<\/p>\n

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Welcome to the latest edition of Food52 Founder Amanda Hesser\u2019s weekly newsletter, Hey there, it\u2019s Amanda<\/strong>, packed with food, travel, and shopping tips, Food52 doings, and other matters that catch her eye. Get inspired\u2014sign up here<\/a> for her emails.<\/em><\/p>\n

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\"Martha<\/picture><\/div>\n<\/div><\/div>
\n Martha outside a restaurant bathroom in Akron, Ohio. <\/span><\/p>\n

Photo by Amanda Hesser<\/span>
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\"The<\/picture><\/div>\n<\/div><\/div>
\n The cretzel, from Wooster, Ohio, is \u2026 not yet sweeping America.<\/span><\/p>\n

Photo by Amanda Hesser<\/span>
\n <\/figcaption><\/figure>\n<\/p><\/div>\n

Tad and I just got back from dropping off our twin son and daughter at college in Ohio. If anyone has food or coffee recommendations close to I-80 in Pennsylvania, please email me at [email\u00a0protected]<\/span><\/a>. If I don\u2019t hear from one of you, it\u2019s going to be a long, desperate four years. The egg sandwich pictured below was one of the \u201cmeals\u201d we had on the road.<\/p>\n

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\"A<\/picture><\/div>\n<\/div><\/div>
\n A very sad egg sandwich in Milton, Pennsylvania.<\/span><\/p>\n

Photo by Amanda Hesser<\/span>
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\"The<\/picture><\/div>\n<\/div><\/div>
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Photo by Amanda Hesser<\/span>
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\"Every<\/picture><\/div>\n<\/div><\/div>
\n Every student was greeted with flowers on their desk. Our tuition dollars at work!<\/span><\/p>\n

Photo by Amanda Hesser<\/span>
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\"Saut\u00e9ed<\/picture><\/div>\n<\/div><\/div>
\n Saut\u00e9ed spinach in the college cafeteria.<\/span><\/p>\n

Photo by Amanda Hesser<\/span>
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\"Mepal<\/picture><\/div>\n<\/div>\n

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\n Mepal Microwavable Nested Storage Boxes<\/span><\/p>\n

Photo by Rocky Luten<\/span>
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\n No-Churn Apricot & Honey Ice Cream<\/span><\/p>\n

Photo by Elvin Abril<\/span>
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\"Erika<\/picture><\/div>\n<\/div>\n

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\n Erika at our first Nobody Cares event. The next one is September 18!<\/span><\/p>\n

Photo by Ty Mecham<\/a><\/span>
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You might be wondering what Erika, our CEO, who joined the company earlier this year from Barstool Sports, has been up to. So I asked her!<\/p>\n

Amanda: You’ve been at Food52 for a few months. You haven’t fled … yet. So be honest with us, what’s the strangest thing about running a food and home company?<\/em><\/strong><\/p>\n

Erika: How much people cry at work.<\/p>\n

What have you learned about this business that really surprised you? <\/em><\/strong><\/p>\n

Food styling is an entire universe and quite an art.<\/p>\n

Design, commerce, and product development run on a very elongated schedule. It\u2019s hard for an internet person to get their head around planning for \u201cfall \u201826\u201d in winter of \u201823. The amount of foresight needed in this sector is pretty incredible.<\/p>\n

The impact of lighting on photography (you taught me this!).<\/p>\n

How very much work goes into selecting, storytelling, and shipping a product.<\/p>\n

What kind of person is a Food52 person, but just doesn’t know that yet\u2014and how do you reach them?<\/em><\/strong><\/p>\n

A person who loves their space (big and small), wants to brighten it, doesn\u2019t know exactly how to do it and may not have a lot of time for it, is possibly a little quirky yet stylish in their taste, and wants more in their life and on their shelves than stuff from Amazon. A Food52 person is someone who values food and table, is a student of preparation, and someone who seeks to bring her or his own flair to their home.<\/p>\n

I think we find this person by showing this person (literally), talking about what they are interested in, not just what we want to sell, and making us a part of their journey and home and them a part of ours. This will require a lot of experimentation, some bloopers, and will include a lot more content, faces, personalities, and people than perhaps Food52 has featured in the past.<\/p>\n

What do you want to bring from Barstool to Food52?<\/em><\/strong><\/p>\n

The belief that we can do anything if we try.<\/p>\n

Faith in the internet and in being part of conversation and culture.<\/p>\n

Hustle and scrappiness. Speed to market.<\/p>\n

An understanding that expensive isn\u2019t the only path to good.<\/p>\n

A commitment to find great ideas and to know they come from everywhere, mostly the people who care about us, follow us, or work here.<\/p>\n

Tell us 3 things that you want to see happen at Food52 in the next 3 years.<\/em><\/strong><\/p>\n

More of our own products.<\/p>\n

More stories.<\/p>\n

More communities of enthusiasts built around passions and people.<\/p>\n

More people visiting our home in Brooklyn. [Editor\u2019s Note: That was 4, not 3\u2014bonus!]<\/em><\/p>\n

What do we do well now?<\/em><\/strong><\/p>\n

Curation. Our merchants pick the greatest things, and I love the stories we tell about them. I love that this brand has an aesthetic and a point of view. I believe this point of view can and will evolve, but it\u2019s wonderful to feel strongly and to be clear and distinct about things. I think the brand lost this for a while and it\u2019s been nice to start to get it back.<\/p>\n

What do you want to fix ASAP?<\/em><\/strong><\/p>\n

Almost everything except the core essence of what made Food52 so great to begin with: a belief that food and home are the center of a well-lived life, a desire to make things purposefully and with care, a point of reference that starts and ends with the customer.<\/p>\n

There\u2019s a lot of behind-the-scenes stuff here that needs work. We don\u2019t have a lot of the things we need to truly excel in this space. What we do have are tons of ideas and a commitment to executing them. We need to be stronger, simpler, and more disciplined to be able to turn this into reality.<\/p>\n

Best Food52 recipe you’ve made? <\/em><\/strong><\/p>\n

Judy Hesser\u2019s Chocolate Dump Cake.<\/a><\/p>\n

I also tried to make a Beef Wellington of yours and it was a total and epic disaster. [Editor\u2019s Note: I don\u2019t have a Beef Wellington recipe. I do have a very good recipe for flank steak<\/a>.]<\/em><\/p>\n

Best thing you’ve purchased in our Shop?<\/em><\/strong><\/p>\n

Hard to choose! I am a sucker for vessels and things that carry things. The Dansk K\u00f8benstyle wrapped handle pitcher<\/a> comes in the happiest colors and makes me not hate to drink water so much. I love the Steele laundry baskets<\/a> and use them for everything other than laundry. I got my daughter a Mosser glass bathing beauty<\/a> and it makes me smile when I see it on her shelf.<\/p>\n

Best decision you made today?<\/em><\/strong><\/p>\n

To pay it forward and buy someone else a ride on the NYC ferry.<\/p>\n

And now we\u2019re off to fix almost everything!<\/strong><\/p>\n

Amanda<\/p>\n<\/p><\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to the latest edition of Food52 Founder Amanda Hesser\u2019s weekly newsletter, Hey there, it\u2019s Amanda, packed with food, travel, and shopping tips, Food52 doings, and other matters that catch her eye. Get inspired\u2014sign up here for her emails. Martha outside a restaurant bathroom in Akron, Ohio. Photo by Amanda Hesser The cretzel, from Wooster, […]<\/p>\n","protected":false},"author":1,"featured_media":121454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-121453","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/121453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=121453"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/121453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/121454"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=121453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=121453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=121453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}