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Samsung says it will provide seven years\u2019 worth of Tizen operating system updates for its newer AI-powered TVs in a bid to fend off competition from Chinese rivals. The announcement was made last week at Samsung Electronics\u2019 Suwon Campus according to Business Korea<\/em><\/a>, and will first apply to TV models released in March 2024, alongside some products released in 2023.<\/p>\n<\/div>\n The policy extension is a notable jump from the updates Samsung currently provides, which typically address bugs without upgrading the Tizen OS itself. The move comes as Samsung, currently the world\u2019s biggest seller of smart TV, finds its market leadership being challenged by Chinese companies like Hisense and TCL. Research from analytics firm Omdia<\/a> found that Samsung had a nearly 29 percent share of the global TV market during the first half of the year \u2014\u00a0 down more than 2 percent from the year prior \u2014 while TCL and Hisense closed in with 12.1 percent and 10 percent, respectively.<\/p>\n<\/div>\n \u201cWith the seven-year free upgrade of Tizen applied to AI TVs, we will widen the gap in market share with Chinese companies,\u201d said Yong Seok-Yoon, the president of Samsung Electronic\u2019s Visual Display Business Division. The exact models guaranteed to benefit from the expanded updates haven\u2019t yet been specified by Samsung.<\/p>\n<\/div>\n