{"id":12081,"date":"2023-04-06T10:09:00","date_gmt":"2023-04-06T10:09:00","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/04\/06\/amazons-1-7b-irobot-acquisition-scrutinized-by-uk-on-competition-grounds\/"},"modified":"2023-04-06T10:09:00","modified_gmt":"2023-04-06T10:09:00","slug":"amazons-1-7b-irobot-acquisition-scrutinized-by-uk-on-competition-grounds","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/04\/06\/amazons-1-7b-irobot-acquisition-scrutinized-by-uk-on-competition-grounds\/","title":{"rendered":"Amazon&#8217;s $1.7B iRobot acquisition scrutinized by UK on competition grounds"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<div class=\"article__featured-image-wrapper breakout\">\n\t\t\t\n\t\t<\/div>\n<\/p><\/div>\n<div>\n<p id=\"speakable-summary\">The U.K.\u2019s Competition and Markets Authority (CMA) has <a href=\"https:\/\/www.gov.uk\/cma-cases\/amazon-slash-irobot-merger-inquiry\" target=\"_blank\" rel=\"noopener\">confirmed<\/a> that it\u2019s assessing Amazon\u2019s proposed acquisition of robot vacuum maker iRobot.<\/p>\n<p>The case is still at its earliest possible stage, where the CMA is essentially soliciting comments from relevant stakeholders to establish whether there may be a \u201csubstantial lessening of competition\u201d in the U.K. as a result of Amazon buying iRobot.<\/p>\n<p>The CMA hasn\u2019t provided any specific timescales or deadlines for when it will announce whether to proceed with an official investigation.<\/p>\n<h2>Smart home<\/h2>\n<p>Founded some 30 years ago out of the Massachusetts Institute of Technology (MIT), iRobot is probably best known for its Roomba-branded autonomous vacuum cleaners, though it also offers tangential products <a href=\"https:\/\/techcrunch.com\/2022\/09\/26\/finally-a-roomba-that-vacuums-and-mops\/\" target=\"_blank\" rel=\"noopener\">capable of mopping floors<\/a>.<\/p>\n<p>With Amazon\u2019s <a href=\"https:\/\/techcrunch.com\/2022\/09\/28\/amazon-alexa-gains-new-smart-home-features-like-a-multi-camera-view-new-commands-and-more\/\" target=\"_blank\" rel=\"noopener\">gradual foray into the smart home<\/a>, as well as its <a href=\"https:\/\/techcrunch.com\/2021\/09\/28\/why-amazon-built-a-home-robot\/\" target=\"_blank\" rel=\"noopener\">own dabblings in home robotics<\/a> including <a href=\"https:\/\/techcrunch.com\/2017\/03\/14\/roomba-connected-home\/\" target=\"_blank\" rel=\"noopener\">integrations with Roombas<\/a>, it wasn\u2019t necessarily a huge surprise that iRobot would be a tempting proposition for Amazon, which tabled a $1.7 billion for publicly-traded iRobot <a href=\"https:\/\/techcrunch.com\/2022\/08\/05\/amazon-is-buying-irobot-for-1-7b\/\" target=\"_blank\" rel=\"noopener\">in August<\/a>.\u00a0 But <a href=\"https:\/\/techcrunch.com\/2022\/03\/25\/how-europe-has-expanded-its-bid-to-disrupt-big-tech\/\" target=\"_blank\" rel=\"noopener\">against a backdrop<\/a> of growing regulatory scrutiny against Big Tech, it was little surprise that the megabucks iRobot deal would eventually draw the attentions of authorities around the globe.<\/p>\n<p>Across the water in mainland Europe, EU regulators <a href=\"https:\/\/www.ft.com\/content\/b05a1260-ee5a-4ac8-9a34-31cdb8104cf1\" target=\"_blank\" rel=\"noopener\">are reportedly preparing<\/a> to investigate Amazon\u2019s iRobot acquisition on privacy grounds, due to concerns over how Amazon might combine data from the two companies to gain a competitive advantage. In its domestic market, meanwhile, Amazon is <a href=\"https:\/\/www.politico.com\/news\/2023\/03\/20\/ftc-amazon-irobot-antitrust-00087711\" target=\"_blank\" rel=\"noopener\">already in the regulators\u2019 crosshairs<\/a> as part of a multi-faceted investigation covering acquisitions, competition, privacy and more. The Federal Trade Commission (FTC) is currently <a href=\"https:\/\/techcrunch.com\/2022\/09\/29\/amazons-irobot-deal-faces-renewed-scrutiny-from-dems\/\" target=\"_blank\" rel=\"noopener\">mulling<\/a> an official investigation into its iRobot deal, though notably the FTC did <a href=\"https:\/\/techcrunch.com\/2022\/07\/21\/amazon-is-buying-primary-care-tech-provider-one-medical-for-3-9b\/\" target=\"_blank\" rel=\"noopener\">recently greenlight<\/a> Amazon\u2019s <a href=\"https:\/\/techcrunch.com\/2022\/07\/21\/amazon-is-buying-primary-care-tech-provider-one-medical-for-3-9b\/\" target=\"_blank\" rel=\"noopener\">$3.9 billion<\/a> One Medical acquisition.<\/p>\n<p>As for the U.K., it currently has a bunch of antitrust deals to contend with. Just yesterday, regulator Ofcom revealed that it <a href=\"https:\/\/techcrunch.com\/2023\/04\/05\/aws-and-microsoft-in-uk-crosshairs-as-ofcom-mulls-cloud-services-market-investigation\/\" target=\"_blank\" rel=\"noopener\">was preparing to refer<\/a> the local cloud infrastructure market for an in-depth investigation, with Amazon\u2019s AWS and Microsoft specifically in-focus. Microsoft\u2019s bumper $68.7 billion bid for Activision <a href=\"https:\/\/techcrunch.com\/2023\/03\/24\/microsoft-activision-uk-antitrust-probe-2\/\" target=\"_blank\" rel=\"noopener\">is also in the CMA\u2019s line-of-sight<\/a>, as is Broadcom\u2019s <a href=\"https:\/\/techcrunch.com\/2023\/03\/29\/u-k-competition-authority-moves-forward-with-in-depth-probe-of-61b-broadcom-vmware-deal\/\" target=\"_blank\" rel=\"noopener\">planned $61 billion VMware acquisition<\/a>. And some 18 months ago, the CMA <a href=\"https:\/\/techcrunch.com\/2021\/11\/30\/faecbook-giphy-cma-order\/\" target=\"_blank\" rel=\"noopener\">ordered Facebook parent Meta<\/a> to sell-off Giphy, which it had <a href=\"https:\/\/techcrunch.com\/2020\/05\/15\/facebook-to-acquire-giphy-in-a-deal-reportedly-worth-400-million\/\" target=\"_blank\" rel=\"noopener\">bought the previous year for $400 million<\/a>.<\/p>\n<p>So while today\u2019s news doesn\u2019t necessarily mean that Amazon\u2019s iRobot deal is in peril, it\u2019s clear that <a href=\"https:\/\/techcrunch.com\/2022\/05\/06\/uk-dmu-big-tech-regulation\/\" target=\"_blank\" rel=\"noopener\">the U.K. has an appetite<\/a> for interrogating Big Tech\u2019s M&amp;A endeavors. And with EU and U.S. regulators also eyeing up a potential in-depth investigation, it would not be overly surprising if the U.K. did decide to launch an official inquiry.<\/p>\n<p>TechCrunch has reached out to Amazon for comment, and will update here when we hear back.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2023\/04\/06\/amazons-1-7b-irobot-acquisition-scrutinized-by-uk-on-competition-grounds\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The U.K.\u2019s Competition and Markets Authority (CMA) has confirmed that it\u2019s assessing Amazon\u2019s proposed acquisition of robot vacuum maker iRobot. The case is still at its earliest possible stage, where the CMA is essentially soliciting comments from relevant stakeholders to establish whether there may be a \u201csubstantial lessening of competition\u201d in the U.K. as a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-12081","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/12081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=12081"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/12081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/12082"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=12081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=12081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=12081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}