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GMC\u2019s 2024 Sierra EV is parent company GM\u2019s third electric pickup truck built on the Ultium EV platform after the just-launched Chevy Silverado EV. It\u2019s also GM\u2019s second GMC-branded EV after the beastly Hummer EV pickup (which now also comes in SUV format<\/a>).<\/p>\n<\/div>\n (Personally, I think the Sierra EV also has a looks advantage with its uniquely armored front, which might appeal to buyers not sold on the Ford F-150 Lightning\u2019s big light bar brow, Rivian\u2019s arguably cartoony headlights, or Tesla\u2019s plank-faced Cybertruck.)<\/p>\n<\/div>\n Regarding cost, the Denali Edition 1\u2019s $97,500 price tag aligns with GM\u2019s apparent strategy that all its electric pickup trucks must cost around $100,000 at launch, including the Silverado EV first-edition RST, which starts at $96,495. (The Hummer EV launched at $110,000<\/a>, and now starts at $96,000.) At its launch price, the Denali feels like a tough sell compared to a Ford F-150 Lightning that starts under $70,000, and it comes with Apple CarPlay, which the Sierra EV unfortunately lacks<\/a>.<\/p>\n<\/div>\n