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Many Procreate users can breathe a sigh of relief now that the popular iPad illustration app has taken a definitive stance against generative AI. \u201cWe\u2019re not going to be introducing any generative AI into our products,\u201d Procreate CEO James Cuda said in a video posted to X<\/a>. \u201cI don\u2019t like what\u2019s happening to the industry, and I don\u2019t like what it\u2019s doing to artists.\u201d\u00a0<\/p>\n<\/div>\n \u201cGenerative AI is ripping the humanity out of things. Built on a foundation of theft, the technology is steering us toward a barren future,\u201d Procreate said on the new AI section of its website<\/a>. \u201cWe think machine learning is a compelling technology with a lot of merit, but the path generative AI is on is wrong for us.\u201d<\/p>\n<\/div>\n Procreate is extremely well received by comparison. The company has stuck to a $12.99 one-time purchase model instead of moving to a rolling subscription like Adobe and Clip Studio Paint did<\/a>, and has expanded into offering products for animation<\/a> and (eventually) desktop users<\/a>. Making such a firm pledge against introducing generative AI is likely just the icing on the cake for creatives who feel alternative options are dwindling.\u00a0<\/p>\n<\/div>\n