\n<\/p>\n
Roku is preparing to launch<\/a> a new 24\/7 sports channel across its devices, apps, and on its website. Starting on August 12th, the new Roku Sports Channel will start showing sports-themed content that includes live events and original content.<\/p>\n<\/div>\n Joe Franzetta, who heads Roku\u2019s sports division, describes the channel as a \u201ccurated always-on channel that leads our viewer through the wide variety of premium sports content available for free on The Roku Channel.\u201d<\/p>\n<\/div>\n The most \u201cpremium\u201d of those will be Sunday Leadoff, the live Major League Baseball games Roku got in a broadcast deal with the MLB<\/a> earlier this year. But the channel will also feature live Formula E races and other sports broadcasts, including archival boxing matches, NBA G League (minor league basketball) games, and \u201chigh-stakes poker entertainment from PokerGO.\u201d <\/p>\n<\/div>\n The channel\u2019s originals will include shows like NFL Draft: The Pick Is In<\/em><\/a> and WWE: Next Gen<\/em><\/a>. <\/em>Folks who want to check it out can do so for free on Roku devices and TVs, the Roku channel site<\/a>, and in the Roku app on various devices like other smart TVs and iOS and Android phones.<\/p>\n<\/div>\n