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TikTok and Instagram have seen many trends come and go among content creators. The latest type of content causing a stir comes from a niche type of influencer known as a \u201ctrad wife.\u201d But what exactly does that term mean, and who are the \u201ctrad wives\u201d of social media?<\/span><\/p>\n The term \u201ctrad wife\u201d is shorthand for \u201ctraditional wife.\u201d In a broad sense, this is someone who chooses to practice conventional gender roles in a relationship, usually as a homemaker. Many trad wife creators on TikTok and Instagram have gained a following by showcasing their homemade meals and other ways they keep house. Some even dress in 1950s-inspired wardrobes.<\/span><\/p>\n<\/div>\n People have had varying definitions for the \u201ctrad wife\u201d term through the years. For example, in 2021, Researcher Mariel Cooksey<\/strong> defined it as \u201ca movement that\u2019s part aesthetic and part ideology, encouraging women to embrace supposedly feminine characteristics like chastity and submissiveness, and trade feminist empowerment for a patriarchal vision of gender norms,\u201d according to the Political Research Associates.<\/p>\n Meanwhile, in 2022, trad wife influencer Estee Williams<\/strong> described a trad wife as a \u201cwoman who prefers to take a traditional or ultra-traditional role in marriage, including beliefs that a woman\u2019s place is in the home.\u201d<\/p>\nWhat Is a Trad Wife?<\/strong><\/h2>\n
Who Are the Trad Wife Influencers?<\/h2>\n