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The shutdown follows Meta\u2019s Monday rollout of AI Studio, a tool that lets creators in the US make AI chatbots of themselves<\/a>. Based on a statement, the company seems to be favoring this direction rather than the more handcrafted celebrity bots.<\/p>\n<\/div>\n \u201cYou can no longer interact with AI characters embodied by celebrities,\u201d Meta spokesperson Liz Sweeney says to The Verge<\/em>. \u201cWe took a lot of learnings from building them and Meta AI to understand how people can use AIs to connect and create in unique ways. AI Studio is an evolution, creating a space for anyone including people, creators and celebrities to create their own AI.\u201d<\/p>\n<\/div>\n Meta\u2019s initial list of chatbots included alternate personas<\/a> for people like Charli D\u2019Amelio (Coco, a \u201cdance enthusiast\u201d), Dwyane Wade (Victor, an \u201cIronman triathlete motivating you to be your best self\u201d), and Paris Hilton (Amber, a \u201cdetective partner for solving whodunnits\u201d). The company planned to add more, like chatbots based on<\/a> Bear Grylls, Chloe Kim, and Josh Richards, but as pointed out by The Information<\/em>, the company didn\u2019t follow through. Meta paid some of the celebrities millions for their likenesses, The Information<\/em> reported in October<\/a>.<\/p>\n<\/div>\n Even though these celebrity lookalike bots didn\u2019t work out the way Meta may have hoped, the company sees a lot of promise for AI chatbots. CEO Mark Zuckerberg talked about chatbots a lot with The Verge<\/em>\u2019s Alex Heath in an interview last year<\/a>. The company has also integrated its Meta AI assistant<\/a> into Facebook, Instagram, Messenger, and WhatsApp.<\/p>\n<\/div>\n