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Sarah Jessica Parker<\/b><\/a> is so determined to make <\/span>And Just Like That<\/span><\/i> a success and beat out <\/span>Jennifer Aniston<\/b><\/a>\u2019s The Morning Show<\/em> in the ratings that she\u2019s insisting on hiring writers that will make the show funnier!<\/p>\n \u201cThey want the show to realize its full potential, even if they have to get there incrementally,\u201d an insider exclusively tells Life & Styl<\/em>e about the upcoming season 3 of the HBO Max show. \u201cThe correction from season 1 to season 2 was to make the show sexier, make the cast look cooler, make the fashion content relevant and reintegrate Kim Catrall<\/strong><\/a> into the story.\u201d<\/p>\n The source adds that \u201cnow that they\u2019re fully in production on season 3<\/a>,\u201d the production team is \u201cplanning to get these episodes on the air this year.\u201d<\/p>\n \u201cThe pressure is on to actually make the writing funnier and \u2018stickier\u2019 \u2013 meaning that viewers will keep talking about the story and the jokes during the week while they\u2019re waiting for the new episode to drop,\u201d the insider explains. \u201cAs experienced as [AJLT<\/em> showrunner] Michael Patrick King<\/strong> is, he is older than any of the cast members<\/a> and I think it was difficult for him to have to rely on so many less experienced writers during the first two seasons.\u201d<\/p>\n The creative team is \u201ctrying to up their storytelling and their joke quality this year,\u201d which is where the source says that all of its \u201cmoney is going.\u201d<\/p>\n \u201cIn success, everybody benefits but it\u2019s always a risk<\/a> when you focus on one element of a show at the expense of everything else,\u201d the source notes. \u201cClearly Sarah Jessica sees that as a risk worth taking!\u201d<\/p>\n Meanwhile, an additional source tells Life & Style<\/em> that they are cutting some on-camera expenses, such as cast and locations, to beef up the writing team behind the scenes.<\/p>\n The Sex and the City<\/span><\/i><\/a> spinoff premiered in 2021, and <\/span>brought back original stars Sarah Jessica, 59, <\/span>Kristin Davis<\/b> and <\/span>Cynthia Nixon<\/b><\/a>. The cast was clearly missing Kim, 67, who played Samantha Jones on the original show, though <\/span>she eventually made a brief cameo<\/span><\/a>\u00a0in the second season.<\/p>\n Sarah Jessica previously revealed during a June 2022 interview on \u201cThe Hollywood Reporter<\/em>\u2019s Award Chatter\u201d podcast<\/a> that they did not ask Kim to join the main cast of the HBO Max revival because she \u201cmade it clear that that wasn\u2019t something she wanted to pursue.\u201d<\/p>\n \u201cThat\u2019s not \u2018slamming\u2019 her, it\u2019s just learning<\/a>. You\u2019ve got to listen to somebody, and if they\u2019re publicly talking about something and it doesn\u2019t suggest it\u2019s some place they want to be, or a person they want to play, or an environment in which they want to be, you get to an age where you\u2019re like, \u2018Well, we hear that,\u2019\u201d she said at the time, acknowledging the rumors that Kim didn\u2019t participate because due to her years long feud with Sarah Jessica.<\/p>\n While it\u2019s not clear if Kim will reprise her role in season 3, Sarah Jessica confirmed that filming was underway by posting a photo of a script via Instagram<\/a> in May.<\/p>\n<\/p><\/div>\n