{"id":108138,"date":"2024-06-28T20:53:13","date_gmt":"2024-06-28T20:53:13","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/06\/28\/soho-house-sao-paulo-is-now-open-the-points-guy\/"},"modified":"2024-06-28T20:53:13","modified_gmt":"2024-06-28T20:53:13","slug":"soho-house-sao-paulo-is-now-open-the-points-guy","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/06\/28\/soho-house-sao-paulo-is-now-open-the-points-guy\/","title":{"rendered":"Soho House Sao Paulo is now open – The Points Guy"},"content":{"rendered":"


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There’s a cool new kid on the block in Sao Paulo’s charming Bela Vista neighborhood \u2014 and we can now say that we know for certain why it earned a spot on TPG’s list of the most exciting hotel openings in 2024<\/a>. The waitlist to become a Soho House member is longer than ever<\/a>, and it’s clear, based on the dozens of members who turned up for the opening week at Soho House in Brazil’s bustling financial center, that it’s worth the wait.<\/p>\n

This week, Soho House Sao Paulo<\/a> \u2014 the brand’s first property in South America \u2014 opened its doors to local and international House members. Tucked away among dense tropical greenery in the upscale Bela Vista neighborhood, just around the corner from Avenida Paulista, the property breathes new life into a striking 20th-century Italianate building. The House is a partner of the luxury Cidade Matarazzo<\/a> urban redevelopment complex, which is also home to the Rosewood Sao Paulo, located just around the corner.<\/p>\n

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