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Several photographers have shared examples over the past few months, with Meta recently marking a photo former White House photographer Pete Souza took of a basketball game<\/a> as AI-generated. In another recent example, Meta incorrectly added the label to an Instagram photo<\/a> of the Kolkata Knight Riders winning the Indian Premier League Cricket tournament. Interestingly, like Souza\u2019s photo, the label only shows up when viewing the images on mobile, not on the web.<\/p>\n<\/div>\n Souza says he tried to uncheck the label but was unable to. He theorizes that using Adobe\u2019s cropping tool and flattening images before saving them as JPEG images may be triggering Meta\u2019s algorithm.<\/p>\n<\/div>\n However, Meta has also incorrectly marked real photos as AI when photographers use generative AI tools like\u00a0Adobe\u2019s Generative Fill\u00a0to remove even the smallest of objects, PetaPixel<\/em> reports<\/a>. The publication tested this out for itself using Photoshop\u2019s Generative Fill tool to remove a speck from an image, which Meta then marked as AI-generated on Instagram. Strangely, though, Meta didn\u2019t add the \u201cMade with AI\u201d label when PetaPixel<\/em> uploaded the file back into Photoshop and then saved it after copying and pasting it into a black document. <\/p>\n<\/div>\n Multiple photographers have voiced their frustrations that such minor edits are unfairly being labeled as AI-generated.<\/p>\n<\/div>\n \u201cIf \u2018retouched\u2019 photos are \u2018Made with AI\u2019 then that term effectively has no meaning,\u201d photographer Noah Kalina\u00a0wrote on Threads<\/a>. \u201cThey might as well auto tag every photograph \u2018Not a True Representation of Reality\u2019 if they are serious about protecting people.\u201d<\/p>\n<\/div>\n In a statement to The Verge<\/em>, Meta spokesperson Kate McLaughlin said that the company is aware of the issue and is evaluating its approach \u201cso that [its] labels reflect the amount of AI used in an image.\u201d<\/p>\n<\/div>\n \u201cWe rely on industry standard indicators that other companies include in content from their tools, so we\u2019re actively working with these companies to improve the process so our labeling approach matches our intent,\u201d added McLaughlin.<\/p>\n<\/div>\n In February, Meta announced it would start adding \u201cMade with AI\u201d labels<\/a> to\u00a0photos uploaded across Facebook, Instagram, and Threads ahead of this year\u2019s election season. Specifically, the company said it would add the label to AI-generated photos made with tools from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock.<\/p>\n<\/div>\n Meta hasn\u2019t disclosed what exactly triggers the \u201cMade with AI\u201d label, but all of these companies have \u2014 or are working on \u2014 adding metadata to image files to signify the use of AI tools, which is one way Meta identifies AI-generated photos. Adobe, for example, started adding information about a content\u2019s origins into the metadata with the release of its Content Credentials system<\/a> last year.<\/p>\n<\/div>\n