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Apple will finally adopt RCS in iOS 18, effectively ending a yearslong fight for feature parity between iMessage and Android. But the announcement wasn\u2019t a celebration \u2014 you could\u2019ve blinked and missed it. Instead of showing how RCS will make things better, Apple softly announced support for the standard and focused on all the great features coming to iMessage users \u2014 not RCS ones.<\/p>\n<\/div>\n
Apple didn\u2019t go over how RCS adoption will finally let iPhone and Android users send each other high-resolution pictures and videos. It didn\u2019t even say how RCS will enable support for cross-platform read receipts and typing indicators. Apple only highlighted the flashy features<\/a> coming to iMessage, including ways to bold and italicize text, improvements to Tapbacks, and the ability to schedule a text.<\/p>\n<\/div>\n These are all great changes, but iPhone users won\u2019t be able to use these features when chatting with someone on Android. And we don\u2019t even know how the emoji created with Genmoji<\/a>, Apple\u2019s new AI emoji creation tool, will appear in texts sent to users on Android, either.<\/p>\n<\/div>\n The company buried RCS on its iOS 18 preview page<\/a>, too. It doesn\u2019t even refer to Android users by name: \u201cRCS (Rich Communication Services) messages bring richer media and delivery and read receipts for those who don\u2019t use iMessage.\u201d The included image shows an RCS chat on the iPhone, which has the green bubbles indicating the person you\u2019re texting isn\u2019t on an iPhone.<\/p>\n<\/div>\n Apple first confirmed<\/a> RCS support was coming last year. \u201cThis will work alongside iMessage, which will continue to be the best and most secure messaging experience for Apple users,\u201d Apple spokesperson Jacqueline Roy said in a statement to The Verge<\/em> at the time. But it wasn\u2019t necessarily a magnanimous move. Apple was largely forced to support RCS in response to the mounting pressure from global regulators<\/a> and competing companies<\/a>. That may help explain the somewhat disgruntled approach to announcing its rollout in iOS 18.<\/p>\n<\/div>\n But Apple\u2019s adoption of RCS has been years in the making<\/a>. Every major carrier already made the switch to RCS. Apple was the only holdout, and regulators<\/a>, combined with some bad press (remember when Tim Cook told a guy to buy his mom an iPhone<\/a>?), made it increasingly necessary for the company to address the issue.\u201d<\/p>\n<\/div>\n The fact that Apple skipped over RCS during its keynote makes it seem like Apple didn\u2019t think it was worthy enough of showing off \u2014 which is goofy. The whole population of Android users, including myself, has been stuck getting photos and videos from iPhone users that you need a magnifying glass to make out (<\/em>while also trying to convince them to download a third-party messenger that actually supports high-res media).\u00a0<\/p>\n<\/div>\n This is a massive improvement for both Android and<\/em> iPhone users! It\u2019s just too bad that the long-awaited unification of the iPhone and Android\u2019s messaging systems was drowned out by unsettling AI-generated emoji and jiggling iMessage bubbles. Even without Apple\u2019s acknowledgment, I\u2019m just stoked that I\u2019ll finally be able to exchange photos and videos from the 21st century with my iPhone-wielding friends and family members for once.<\/p>\n<\/div>\n