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Image and video-editing platform Picsart has teamed up with Getty Images to launch a \u201cresponsible, commercially-safe\u201d AI image generator that\u2019s trained exclusively on the stock image platform\u2019s licensed content.<\/p>\n<\/div>\n
Picsart says<\/a> its AI lab is building a custom model from scratch that will power the tool, allowing the platform\u2019s paid subscribers to generate images with full commercial rights \u2014 which aims to address long-standing concerns regarding AI-generated potentially content violating copyright laws. The Picsart \/ Getty Images generator tool is expected to launch \u201clater this year,\u201d and will be accessible through Picsart\u2019s API services.<\/p>\n<\/div>\n Getty has also worked on other commercially-focused AI products before, having announced similar partnerships with Bria AI<\/a> and Runway<\/a>, and collaborating with Nvidia to launch its own \u201cGenerative AI by Getty Images\u201d<\/a> tool trained on its vast library of licensed images. Given Adobe has rolled out its Firefly model into extremely popular apps like Photoshop, Illustrator, Lightroom, and Express, however, it may be difficult to convince creatives to jump ship to Picsart\u2019s upcoming offering.<\/p>\n<\/div>\n