Jung Kook is starring in a new campaign for Calvin Klein!
The 28-year-old member of BTS stars in the brand’s Spring 2026 denim campaign, directed and shot by Mert Alas.
“The new chapter sharpens the focus on denim as the ultimate expression of personal style through icon Jung Kook’s distinctive and influential point of view as he lives in the moment,” the brand said in a statement.
“The campaign unfolds across a series of immersive worlds, unified and guided by Jung Kook’s style, attitude and way of living. The high-impact film fuses fashion and entertainment, moving to an instantly recognizable soundtrack and brought to life through the artist’s signature choreography and commanding presence. The interplay of music and movement – complete with a cameo from New York City legend Rosie Perez – captures the impact synonymous with Calvin Klein’s iconic visual storytelling.”
“I love Calvin Klein jeans because they’re designed to be lived in,” said Jung Kook in his own statement.
“The looks I wore for this campaign nod to ‘90s style while feeling completely modern. It was exciting to bring together my love of music, dance and fashion against the energy of the city.”
The campaign launches globally on February 24 across Calvin Klein retail, calvinklein.com and social platforms. Check out the photos inside!
BTS also made some big announcements involving Netflix.
