Khloe Kardashian is “not involved in strategy or operations for Good American”.
Khloe Kardashian remains invested in the company
The 41-year-old reality star launched Good American, her female fashion brand, with Emma Grede back in 2016, and although she’s no longer involved with the company on a day-to-day basis, she remains an investor in the firm.
A source told Us Weekly: “Khloe is still an investor in Good American but she has focused her time and attention on her newest podcast project and her Khloud line which she is hoping to release more new products soon.”
Khloe launched a protein popcorn, Khloud by Khloe Kardashian, in 2025, while she’s adopted a hands-off approach towards Good American in recent years.
The insider explained: “She is not involved in strategy or operations for Good American but is still an ambassador.”
What’s more, Khloe has reportedly drifted apart from Emma over the last 12 months.
The source said: “Khloé and Emma had a working relationship that fizzled out. They aren’t close and haven’t been in awhile because they don’t work closely together anymore. It’s been like this for the last year.”
Meanwhile, Khloe previously revealed that her podcast is set to become “a little looser”.
The TV star explained how the second season of her podcast series would differ from the first.
Khloe told People: “What I am definitely doing more of this season is more solo episodes. Those did really, really well, where people sort of submitted topics they wanted me to talk about.”
Khloe – who has spoken to the likes of Kylie Jenner and Kim Kardashian for the second season of her podcast – explained that she’s actively seeking guests who are “comfortable engaging in a conversation”.
She said: “People also wanted it to be more conversational, and before, the experts mostly did the talking. So this time, a lot of my guests will be family members, or people in my inner circle — people who are still really fascinating, but who are also comfortable engaging in a conversation with me.
“Or who aren’t afraid to call me out on something! So it’s going to be a little looser, and not so talk show-y, if that makes sense.”
